Blue Wave Marketing Blog

How to Make Your Best Employee Recruitment Video

by Laura Saeli on Jul 9, 2015 11:34:00 AM

published on Jul 9, 2015 11:34:00 AM

When it comes to attracting the brightest and most qualified future employees for your company, a recruitment video can play a bigger role than you may think. A strong recruitment video can help build up a desirable perception of your company in the eyes of your potential recruits and employees.


It’s important that you take advantage of video marketing techniques and social media outlets in order to build your brand and share with the people the benefits of working for your company.

Here are some tips on how to make your employee recruitment video as strong as it can be so you can attract the best of the best.

  1. Use employee testimonials

When trying to recruit more employees, why not use the ones you have to promote their jobs. Have employees give first-hand testimonials as to what its like working for your company. This will create a sense of trust and build a personal connection between the people in the video and the potential recruits who are watching it.

  1. Show company culture

Make sure that you capture the unique energy and environment of your company’s workplace. Its very important that you show your audience the culture of your work environment and illustrate how it shapes the content you produce.

  1. Target your audience

Focus your videos around the type of people you want to recruit, thing includes age, demographic, interests, etc. A more personalized video will attract your target audience and leave a stronger impact.

  1. Make your company stand out

Take advantage of the unique qualities of your company and showcase them in your video. If you produce unique products, show them in your video and give potential recruits and inside look into how they are made.

  1. Keep it natural

Its very important to make sure that your video comes across as natural. Don’t push anything on viewers and don’t make your video seem scripted or forced.

  1. Explain the benefits

Highlight the strengths and benefits that only your company can offer its employees, this is an essential factor in drawing in potential recruits.

  1. Keep it short and to the point

One of the reasons why recruitment videos are so successful is because of their length. A minute and a half video is the perfect amount of time for you to get across your main points without boring your viewers. At the end, don’t forget to include your call to action, providing them with instructions on how to contact your company and apply for a position.

If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it. 

You can contact us by visiting us at our website or calling us at 617-576-3100.

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