Blue Wave Marketing Blog

3 Great Explainer Videos and What Makes Them So Effective

by John Moran on Jan 19, 2015 3:52:00 PM

published on Jan 19, 2015 3:52:00 PM

Explainer videos are a great way to build your company's engagement and get your message across. A well-produced video is able to tell a complete story, answering your customer's questions much better than traditional could by itself.

Technological products are an easy example of ones that could use a strong explainer video. Even simpler products can benefit from them, however. Clothing company Zappos has enjoyed a sales increase of up to 30% after instituting brand-specific videos on its website.

If you need an example of great explainer videos, look no further! Here are three examples of explainer videos that get the job done:

Mint.com: Personal Finance Management With Mint

 

 

Mint.com is a website that offers users free financial management software. It allows you to keep track of all your bills, credit cards, and random expenses in one convenient place. Mint's explainer video does a wonderful job of keeping it simple by bringing up the problem it solves immediately.

After asking users how they keep track of their finances and briefly bringing up inferior solutions, Mint dives right into showing you how to sign-up, proving how easy it is. After that, it's a quick demo to explain all the benefits. The video is able to take financial software and make it look not only necessary, but simple.

Trulia: iPhone Demo Video

 

 

Trulia is a website that offers real estate information in one convenient place. In order to drive downloads for its iPhone application, they created an explainer video. Knowing that consumers are worried about what an app can do for them versus what it can do, Trulia's video focuses on benefits instead of features.

For every feature, the video goes into detail on how it benefits the user. While it's easy to see the benefits of each feature in your own mind, potential customers may not always make that connection instantly. By making the connection for them instead, you'll give them a greater incentive to take the next step.

Amazon: Amazon Cloud Player Explainer Video

 

 

Giving the customer reasons to take the next step is fruitless if the next step is vague or non-existent. It's important to make sure your explainer video is integrated into your whole marketing campaign, which means it should have a clear purpose. Your goal can be anything from getting an email subscription to getting them to purchase your product.

If you don't ask them clearly, however, you'll never get the results you want. Amazon does a great job with their Amazon Cloud Player video of explaining the benefits and giving a friendly, engaging overview of the service. They also do a great job of directing you exactly what to do next: navigate to a specific website.

Remember that the call to action is just as important as the meat and bones of your video. Without it, the video is for nothing.

 

Explainer videos

If you want people to hand over their money, you have to ask for it!

 

Now that you have some great explainer videos to look at, you should have a better idea of what your video should look like. As video producing experts with 20 years of marketing experience, Blue Wave Marketing is the perfect company to help bring your videos to life. For more information reach out to us at 617-576-3100.

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