Blue Wave Marketing Blog

3 Video Marketing Lessons Learned from YouTube Stars

by John Moran on May 22, 2015 9:16:00 AM

published on May 22, 2015 9:16:00 AM

Over the past decade, YouTube has become one of the most important content platforms in the world. Take a look at exactly how popular YouTube has become:

  • There are over a billion unique YouTube users.
  • Each day, there are over a billion video views on YouTube.
  • YouTube has a huge international following: more than half of an average video's views come from outside of their home country.

The popularity of YouTube has created a unique group of celebrities. These YouTube stars are famous based purely on the videos they create. Their value is tied directly to the value of their content.

If your business is struggling to produce compelling content, you might want to take a look towards these YouTube stars for help. Let's take a closer look at some of these stars, and figure out what you can take away from their success.

Let Other People Do the Work For You

One of the most popular YouTube stars is Ray William Johnson, of Equals Three Studios. He's been able to grab over 10 million subscribers with his unique brand of satire. He seeks out the latest viral videos and posts them in a weekly mash-up. He's able to stand out from the crowd by using his attention to detail and charisma to present the videos with style.

What does this mean for you? It means you don't always have to do all the heavy lifting yourself. You can provide a ton of value to your audience by simply finding them useful content that other experts have created. As a bonus, they might even link back to you, giving your SEO a boost.


Video marketing

Remember that you still have to do some work!

Don't Go Out of Style

Just because you're targeting a specific niche doesn't mean your material can't be evergreen. Take Rosanna Pansino for example. Like many other users, she has an interest in videogames and nerd culture. Her channel Nerdy Nummies, however, takes a unique spin on it. She produces videos on creating baked goods based on her interests. Her videos are unique, but most importantly, they never go out of style.

As a result, she has almost 4 million subscribers. Her most popular video has over 58 million views! And because her content won't go out of style, the views keep piling in.

The message for your business is clear: create content that can drive traffic for a long time. Avoid trending topics without a lot of staying power. Examples of content that is traditionally evergreen include how-to guides, testimonials, or tutorials.

Listen to Your Audience

As a teenager, Bethany Mota has achieved more marketing success than most people three or four times her age. Her channel has well over eight million subscribers, and she has just under 700 million total views!

The reason she's so successful is because she focuses on interacting with her audience. Her content vision is simple: ask the people what they want, and create it. She regularly creates videos about do-it-yourself projects, fashion, and anything else. She focuses on interacting on social media, and released a video every Monday specifically focused on her fans.

Her lesson is clear: give the people what they want, and they'll give you their attention. Sometimes you can figure out what content to produce by simply asking your audience.

Video marketing

If you're telling your audience, then they probably aren't listening!

If you're looking for help turning your grand video ideas into a reality, give us a call at Blue Wave Marketing. We mix our incredible marketing experience with video-making expertise to help you craft the perfect videos for your marketing campaign. You can contact us by visiting us at our website or calling us at 617-576-3100.


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