Blue Wave Marketing Blog

3 Ways Integrated Marketing Solutions Can Help Your Business Today

by John Moran on Apr 20, 2015 9:01:00 AM

published on Apr 20, 2015 9:01:00 AM

At Blue Wave Marketing, we know how important it is to apply a consistent branding strategy across all marketing channels. We're able to use our 20 years of marketing experience to help you develop and implement an effective, consistent marketing strategy.

Apple is a perfect example of a company that carefully controls its brand. When you see an Apple advertisement, or purchase an Apple product, you know exactly what to expect. This is one of the reasons Apple has an army of staunchly loyal customers.

When we work with a business to revamp their marketing, we go the distance. Here's three ways you can expect to benefit from our integrated marketing solutions:

Understanding and Organizing Customer Data

You need to recognize your customer data for what it is: a gold mine. The first step to integrating your marketing is figuring out exactly who your customer is, and what entices them to act.

We're able to help you sift through the data you've collected, and figure out how to interpret it. We're also able to help you organize and collect it more effectively. Some questions you'll be able to answer are:

  • Who exactly is our average customer?
  • What demographics are we not serving properly?
  • What else can we do to serve our core demographic(s)?

Your customer data should drive every decision you make. Once you've mastered it, you'll be able to create much better content and truly successful marketing campaigns.


Marketing solutions

Your customers are more informed than ever; it's critical that you know everything you can about them.

Target and Message More Efficiently

After you learn about your average customer, you'll have a better understanding of how to position your brand. These strategies will allow you to package your messaging better than your competition.

A strong, relatable message will greatly benefit your company. You'll find that you have more consumer engagement, better reach, and improved brand awareness. As these key metrics trend upward, your sales will quickly follow.

Identifying Market Opportunities

One of the most important things we'll do for you is help to identify missed opportunities. We're able to utilize our extensive marketing experience to leverage your data and your own industry knowledge.

A lot of opportunities can be gleaned from studying your industry carefully. How big is your market size? Is the market growing, declining, or stagnating? Are any particular segments growing at a quicker pace?

It's also vital to study your competition. We'll take the time to figure out who your true competition is, and what customers they're targeting. This will go a long way toward identifying your most lucrative opportunities.

We'll also be able to take a look at what types of marketing campaigns have been successful in your industry. This will help us figure out what kind of content you need to create, and how we can best position it.

Lastly, we'll also be able to help you track, analyze, and optimize all your inbound and outbound marketing campaigns. No matter how well a campaign is planned, some pieces won't perform as well as others. You need to learn how to identify these quickly, and tweak them to work better in the future.


Marketing solutions

Putting this together all at once is tricky. Let Blue Wave Marketing give you a hand.

Integrating your marketing solutions on your own is an enormous challenge. At Blue Wave Marketing, our goal is to make it easier for you. If you'd like help on improving your marketing efforts, contact us via our website or call us at 617-576-3100.


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