Blue Wave Marketing Blog

3 Ways to Reinvent Your Promotional Marketing Strategy

by Jonathan Leonard on Feb 25, 2015 4:00:00 PM

published on Feb 25, 2015 4:00:00 PM

Have you found yourself in a promotional marketing rut? Try adding these quick and simple tips to reenergize your next promotional campaign.


QR Codes


QR Codes are a great addition to almost any promotional item, you can use them simply as a direct link to your website, or social media accounts to encourage interaction. You can set up codes that dial your businesses phone number or create unique codes specifically for special services or offers. And it’s a great way for prospects to enter contests or join your email subscription with ease. You can also keep the purpose of the code hidden to ignite prospects curiosity.


Watch Out For a Short Shelf Life


The whole point of promotional products is to be seen by as many people as possible in an effort to promote your brand. That plan will quickly be thwarted if your item will eventually become useless. Items such as sticky notes, air fresheners and food are great momentarily but once they’re gone so is your brand. Don’t get me wrong, I’m not saying these items should be avoided, they all serve certain purposes and can be great for event or season based promotional giveaways, but the plan is always to have these items stay around for as long as possible. An easy way to remedy these situations is have a complimenting item accompany them, for example; if you have your eye on chocolate, try having it come in a nice branded box or tin that will stick around long after the chocolates have been enjoyed.


Keep it Relevant


If you have a constant flow of promotional items or you’re at lost for ideas, try keeping it consistent with the season or in conjunction with an upcoming holiday or major event. Most people love to be festive and having themed items can get people energized about the product you are distributing. If it’s the summer, try branded sunglasses and a branded ice scraper in the winter. The possibilities are endless.


At Blue Wave Marketing, we have over 20 years of marketing experience, and expertise, we work closely with our clients to develop a close relationship, and use that knowledge to develop products that will please your customers/employees and synch perfectly with your message and culture.

If you believe that Blue Wave Marketing is the perfect promotional product partner for you, we'd be more than happy to schedule a consultation with you. For more information, call us at 617-576-3100.

New Call-to-action


Subscribe to Email Updates