Blue Wave Marketing Blog

4 Benefits of Using Animation for Your Business Video

by John Moran on Sep 28, 2015 5:37:00 PM

published on Sep 28, 2015 5:37:00 PM

With so many videos out there, you need to be creative as possible in order to stand out. You need a style that sticks out, accentuates your brand and message, and makes them as accessible as possible.

This is why animated videos are a perfect choice. Their style sticks out, giving your videos more buzz than ever. Beyond that, you'll enjoy many other benefits from animated videos:


Unleashes Your Creativity

With an animated video, you'll be able to do things you never could in a live-action video. Your choices won't be limited to the cast, location, and props that you have on hand. With animation, you can go anywhere and do anything. You'll be able to use tools like humor, infographics, word bubbles, and more.

If your videos haven't been creative enough lately, or all your great ideas are getting hamstrung, it's time to turn to animation.

Saves Time and Money

Any market campaign's ROI is improved when less money is spent. You might think that animation is expensive, but it's actually quick and simple. This means you're going to save a lot of time and money using animation over traditional videos.

The actors, locations, and props that you're no longer constrained to also don't have to be paid for. You don't need to hire somebody to film your video, and you don't need to spend nearly as much time editing it afterwards.

You can use all the money you save on your campaign to reinvest right back into it, giving you way more bang for your buck than any other video campaign you run.


Business video

If you want to save time and stacks of cash, animation is the best way to do it!

Creates an Aura of Expertise

You want your videos to be memorable and impressive, and that's exactly what animation does. Animated videos aren't especially difficult to create, but since most people don't know how to do it, they respect people who can. Once your audience has respect for your video-makings skills, they're going to respect everything else you do just a bit more.

Highlights and Accentuates Your Brand

One of the key benefits of making marketing videos is that it helps build your brand. If your videos don't match your brand, the efforts are wasted.

If you have a young, vibrant brand, traditional videos might not be a good brand chance. Animated videos are modern, stylish, and cool. Depending on how you want your brand to be perceived, animated videos might not be the best option, they could be the only option.


Business video

If you want your brand highlighted, it's time to use an animated video!


Animated videos seem tricky, but they're easy implement for any business. If you need some help planning and creating them, however, make sure to reach out to us here at Blue Wave Marketing. We have over 20 years of marketing experience, along with plenty of expertise at planning and creating animated videos. With our help, you'll be churning out incredible animated videos in no time!

You can reach out to us by visiting us at our website or calling us at 617-576-3100.

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