Blue Wave Marketing Blog

4 Reasons Why You Should Use Promotional Items as a Marketing Tool

by Christina Pellegrino on Mar 10, 2015 9:00:00 AM

published on Mar 10, 2015 9:00:00 AM

Promotional products can be used as an effective marketing tool to increase your customer base. In addition, promotional products help improve your brand and your company’s reputation.


Generates Brand Awareness

One benefit of using promotional items as a marketing strategy is that a physical/tangible item attracts more attention and has the potential to be reusable. By having customers promote your branded merchandise it creates more publicity for your brand and there is opportunity to reach a wider audience.  This form of marketing is inexpensive compared to traditional marketing. No matter what your budget is, there are effective promotional items to fit all budgets.



Promotional items are viewed as more valuable than a print advertisement.  When people receive a promotional giveaway, they are likely to keep it and reuse the item in the future. Items that many clients value include stationary, bag, clothing, and desk accessories.  The most effective branded promotional products are ones that are unique from competitors and provide a purpose to the client.


An original approach

When using promotional items to reach new markets, make sure that the branded items relate to your business. For example, if a promotional item is keychain that contains your logo and contact information, clients will be reminded of your company every time they carry their keys.


Distribution of the products

There are many ways to distribute your promotional products to your clients such as Events, trade shows, or conferences.  These venues are great places to distribute your products and interact with a large audience. Additionally, these events give you a chance to meet with a prospective client face-to-face and form a relationship with them.   In addition, bulk mailing is one of the most effective marketing mediums.  It delivers your product and message directly to the customer without them making an effort. 

Here at Blue Wave Marketing we have over 20 year of experience with producing unique promotional marketing products and customized apparel. We develop integrated marketing strategies, which incorporates promotional products.  If you believe that Blue Wave Marketing is the perfect promotional partner, we would be happy to set up a consultation with you. For more information, call us at 617-576-3100.

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