The right marketing consultant is a huge advantage for any business. They'll work alongside you to help create effective marketing strategies, saving you a lot of time and money.
Unfortunately, not all marketing consultants are created equal. There are plenty of pretenders out there, consultants who come to help you out but simply aren't getting the job done. Not only does this hurt your marketing processes, but it also stops any additional growth a truly great marketing consultant could provide.
If you need help making sure you picked out the right marketing consultant, here are four signs that it's probably not going to work out:
They're Making Incredible Promises
The phrase 'if it sounds too good to be true, then it probably is' definitely includes marketing consultants. If you're looking at somebody who's making claims that seem too outlandish, they probably are. A marketing professional that really could double any company's revenue in only three months wouldn't be spending their time as a consultant.
Instead, you need a marketing consultant that helps you set realistic, trackable goals. It might not seem as glamorous, but consistent growth is the key to business success.
Marketing strategies aren't always glamorous, they just have to be solid!
They're Not Bringing Anything Extra to the Table
One of the reasons you bring a marketing consultant in is because they have a lot of skills and assets they can provide. This goes well beyond simple marketing concepts. You should expect a marketing consultant to provide you things like:
- A strong network of contacts.
- Access to systems and technology that your business can't afford.
- Time-proven processes that can be implemented immediately.
They Don't Play Well With Others
One of the biggest benefits of a consultant is that they can pass their knowledge onto the rest of your staff, improving the whole company in the process. If your marketing consultant puts their head down, gets to work, and doesn't make an effort to fit in, you're losing out. You need to find a consultant who fits in with the company, gets along with your employees, and is willing to help them grow alongside him.
They Claim to Have an Amazing Secret Process
Some marketing consultants claim to have secret processes that can fix everything right away. Marketing is just as much a science as it is an art, though, and there isn't any secret formula to make everything work. You need to identify a target market, select the right channels, and build an effective campaign.
There's a lot of room for creativity and customization in marketing, but secret formulas are fools gold. You want a marketing consultant that understands the marketing process inside and out, helping you to make the best decisions possible for your business.
If you're interesting in hiring a top-notch marketing consultant, make sure to reach out to us today! Click here to read case studies of other companies we've been able to help in the past!