Blue Wave Marketing Blog

4 Ways a Marketing Consultant Can Help a Small Business

by John Moran on Sep 23, 2015 4:58:00 PM

published on Sep 23, 2015 4:58:00 PM

Small businesses know how important marketing is, but they often don't have the time, budget, or expertise to create and deliver top-notch marketing campaigns. Fortunately, many marketing consultants like Blue Wave Marketing are available to help small businesses with their marketing.

Here are four of the most important ways you can expect your small business to benefit from hiring a marketing consultant:

Tweaking Your Digital Strategies

Digital marketing is vital to your success, but it's tricky to master. You have to grab your audience's attention in a wide variety of ways. Statistics actually show that 90% of digital transactions are started on a different device than the one they're completed on.

Grabbing attention more than once means you need to be an expert in a ton of different channels. Here are some digital channels your consultant will be able to help you with:

  • Content marketing.   
  • Website design and search engine optimization.
  • Social media strategy.
  • Mobile optimization.
  • Email marketing.   
  • Advertising on Facebook, AdWords, and more.
Marketing consultant

Digital marketing is a maze, and a marketing consultant can help you navigate it!

Helping You Find Customers

The goal of your marketing is to ultimately find and convert more customers. And that's exactly what the right consultant will help you do. A consultant has the marketing expertise required to narrow down a profitable niche that makes sense for you to target. They'll work alongside you to develop the perfect strategy for reaching them, giving your efforts a much better success rate.

Relieving Your Budget

A small business doesn't always have the money to afford top-level marketing expertise, which is why many decide to turn to a consultant in the first place. It's easy to balk at the additional expenditure, but hiring a consultant will actually save your business money in a wide variety of ways.

First, you only pay for services rendered, and you control how many hours that is. If the budget is tight, you can cut back immediately. You also save money on health care, vacation, and other benefits you need to offer full-time employees. Finally, a skilled consultant will help you stop spending money on ineffective campaigns, improving your marketing ROI and saving money over the long-term.

Fixing Your Message

One of the best things that a marketing consultant does is help you get your strategy down straight. That's going to have a huge effect on your messaging. Once you have a central strategy, your messaging will be consistent and purposeful. Your marketing efforts will end up grabbing more attention and having more staying power.


Marketing consultant

The message you deliver is vital, and a marketing consultant will help you tell it perfectly!

If you're curious about how a marketing consultant can help your small business, make sure to reach out to us here at Blue Wave Marketing. We have over 20 years of marketing experience, giving us the expertise necessary to help you no matter what your marketing needs are.

You can contact us by visiting us at our website or calling us at 617-576-3100.

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