Blue Wave Marketing Blog

4 Ways Integrated Content Marketing Can Help You

by Christina Pellegrino on Feb 18, 2015 11:00:00 AM

published on Feb 18, 2015 11:00:00 AM

 

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Integrated marketing content is a great way to increase your brand awareness. It can increase overall website site traffic and customer base by using a variety of platforms. Here are some benefits of incorporating integrated content marketing into your campaign strategy.  

 

Creates relationships with your audience

Integrated content marketing helps keeps your audience engaged with your company while teaching perspective customers about your brand.  This can be done through updating social media pages, commenting on customer’s posts, and creating hastags to increase awareness of your brand’s products and services.  By allowing customers to connect with the company, it increases the opportunity to build a strong customer base.

 

Allows you build a compelling campaign strategy to expand your brand

Using a social media plan can help integrate social media into your campaign, thus, producing a stronger integrated marketing campaign.  A strong integrated marketing campaign allows customers to get a better understanding of your company. Additionally, a strong campaign can help evaluate how each piece of content is integrated and the ways you have combined your content. 

 

Constructs content to tell a compelling story for your brand

You want your customers to be eager for more.  This stands true for promotions, existing products, and general information about the company.  When creating content for your company, you want it to be engaging, interesting, accurate, and consistent with all your messages.  Using an integrated marketing assessment ensures all messages delivered to your audience are consistent.

 

Increases website traffic and web presence

Sharing content through social media will help increase your audience base. Additionally, the use of numerous inbound links and email campaigns will increase website traffic. Email marketing campaigns help create a connection with your client.  For instance, a study from EmailVision found that people who are subscribed to email marketing lists are more likely to click on additional content.

 

Here at Blue Wave Marketing, we have over 20 years of marketing experience. We deliver fully integrated marketing strategies to our clients.  Our expertise in digital marketing can cover any type of digital product including site design, mobile strategies, site development, and campaigns. 

If you believe that Blue Wave Marketing is the perfect digital marketing partner for you, we'd be happy to schedule a consultation with you. For more information, call us at 617-576-3100.

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Sources:

http://www.brafton.com/glossary/integrated-marketing

http://contentmarketinginstitute.com/2012/12/effective-content-marketing-habits/

http://realintegratedmarketing.com/content-marketing/

 

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