Social media and integrated event marketing go hand in hand. Social media is important for any business’ success and is a great marketing technique for event marketers.
Social media can help with your event production in numerous ways. First, it can help you organize the event. By having your event on social media platforms, it allows you to keep track of RSVP’s and keep track of metrics to identify leads. Additionally, sharing and collecting ideas from your guests helps you ensure the event will be engaging and reduces your search time for event ideas.
Today almost everyone has a social media account. Having an event page for your event will attract people who are interested in attending the event. Also, it will be a great way to reach out to people to include in your event. For example, having your event on social media can help to you reach out to Audio Visual companies and allows them get a better understand of your expectations for the event.
Social media is a great way to connect with your audience before, during, and after your business event. By connection with your audience you are also helping to promote the event to a large audience while gaining media exposure. 84% of event organizers use Facebook to promote their event, 61% use Twitter, and 42% use YouTube. When promoting your corporate events, use an event hastag. This will allow your audience to engage with you prior, during, and even after the event. Hastags are a great way to promote event videos, photos, contests, and details about the event. Additionally, posts involving hastags receive twice as much engagement as those that do not.
After the Event
Many people forget about an event after it is over, but by using social media to follow up with your guests it will further continue the engagement. In addition, social media helps you promote your business material to your leads. Reaching out to guests who show interest in your business is a great way to gain customers and feedback about your business event.
Corporate events can be a stressful process, but using social media can reduce the stress and create a larger customer base.
Here at Blue Wave Marketing we have over 20 year of experience with producing cutting edge event productions. We deliver high-impact events to give your company the leverage in a high competitive marketplace. If you believe that Blue Wave Marketing is the perfect corporate events partner, we would be happy to set up a consultation with you. For more information, call us at 617-576-3100.