Whether it's a big organization or a small mom-and-pop, businesses will always look for ways to promote themselves and become recognized locally, nationally or even globally. One essential way to promote your brand is through integrated corporate events. This strategy allows a company to get the word out about who they are and what goods and services they provide.
Unfortunately, once you have a corporate event planned you are only half way through the process. Promoting your event is just as important as the event itself because without an audience there is no event.
Here are a couple quick tips to help properly promote your next event:
Promote Your Events Through Social Media
Nowadays, Social Media has become a rapidly growing communication tool. Social media offers a quick and easy way to reach out customers and let them know about an upcoming events and promotions. Accounts such as Facebook, Linkedin, Instagram and Twitter are great tools to promote any event. Using social media allows companies to continually promote events at no cost to them. A great social media strategy is to create a unique hashtag for your event, this will allow prospects to promote your event by including the hashtag in their personal posts, which can help make your hashtag trend and expose your event to their personal networks.
Send An Email Invitation
Sending out an official email invitation a few weeks before the event is another great way to provide detailed information about your event and allow them to easily register for it. This is a great step if you have a large database of current and past clients as well as prospects. Although it can be time consuming, personalizing each email will increase your rate of generating responses and will increase the odds of someone signing up. Another tip is to create a landing page specifically for your event, this will allow you to provide additional details about your event and can help drive traffic to your main website as well.
Get Found On Search Engines
In order to gain wide spread attention, you will want to make sure your event is search engine optimized. Strategically using trending keywords will increase your chances of promotional materials for your event coming up on the first or second page of Google, Yahoo or Bing, this is typically done by generating blog posts. Try finding topics that are relevant to your business and using those posts as a way to work in information about your event and links that provide more information. Remember, this will not be achieved over night, in order to climb the search engine ranks you will need to keep at this every week. Yes, this step requires a lot of work but it can also provide the best results.
Partner With A Non-Profit
By teaming up with a non-profit organization, you will not only attract new target customers but also do your part in improving your local community. According to Cathy Mueller, executive director of Mapping Your Future, “This collaboration provides an opportunity to draw new and existing customers to the event, and it shows your business is interested in the success of the local community.” Make sure you pick an organization that fits in with your business and culture. For example, a health and wellness store might partner with a walk for charity.
Here at Blue Wave Marketing, we have over 20 years of event production experience that have allowed us provide our clients with the proper communication, content, and consistency required to create extraordinary events. We work hard to make each event unforgettable. If you believe Blue Wave Marketing is the right event production partner, we'd be happy to schedule a consultation with you. For more information, call us at 617-576-3100.