If you aren't already using video advertisements, they need to become a vital part of your marketing mix. Previous posts have discussed how large the online video market is, and how it can improve things like search engine optimization, conversion rates, and overall engagement.
The question is how you can use your online videos to grab attention. You need to create truly great ads, not ones that get lost in the shuffle. To help you out, here are five key components that you'll need to make a truly great video ad:
A Consistent Message
Your campaign's message is perhaps the most critical aspect of it. If the message doesn't stay consistent with your messaging across your other advertising platforms, your audience might end up confused. Make sure everything you do in your video ads stays consistent with your message and brand.
The Right Length
Great video ads need to maintain a viewer's attention the entire time. This means that it can't be too long. It also can't be too short, or you'll risk not giving enough information out. Hitting the sweet spot can be tricky, but experts suggest that a video ad should stay close to 90 seconds. At the two minute mark, the majority of the audience will start to wander and leave the video behind.
Don't Sell to Everyone
One of the best things about video ads is how well you can target a niche. With mediums like Facebook, you can really dive deep into selecting a particular audience to view your advertisements. Don't forgo this opportunity by creating a video that's tailored to everybody. Instead, pick a specific key demographic and tailor the video to them. This will also make crafting your message a much simpler task.
Like an interview, you have to carefully select just one candidate!
Be Entertaining or Creative
Many companies are finding out how powerful video ads can be, and that means lots of them are beginning to invest in them. If you want your video to stand out, you need to make sure to inject a bit of creativity into them. The more entertained your audience is, the more valuable information they'll retain.
For ideas on how to inject a bit of creativity into your videos, check out our previous blog post on the subject here.
Skimming on your video might make sense when you're trying it out for the first time, but it won't give you the results you're looking for. Your video ads will affect how your audience perceives your company. If they come out thinking that the production quality was low, your chances of converting them will be low, too.
Make sure to invest in a quality camera and microphone if you're producing a live-action video. If you're using animation, take the time to do it right. Make sure to spend time editing and polishing the video afterwards.
Keep your eye on staying professional!
If you need help building a professional, engaging video advertisement, reach out to us here at Blue Wave Marketing. We have experience working with companies from across the country to plan, develop, and release top-quality videos and marketing content. To contact us, all you need to do is visit us at our website or call us at 617-576-3100.