Video marketing is becoming an increasingly popular way for marketing professionals, writers and content producers to reach their audiences online. While other forms of marketing communications have proved themselves only to be short-lived trends, video has remained a solid form of online communications for several years.
Today, businesses are flocking to video marketing campaigns as an efficient and effective content tactic. Videos stand out on websites and social media, giving people a quick peek of a company’s product or service without overwhelming them with long, wordy text.
Here are five tips for making strong video for your marketing campaign:
- Its all about the viewer
Within the first couple seconds of your video, your viewer should be able to understand why they should be watching your video. Immediately make it clear to them what’s in it for them. Starting a video by delivering the core message or offer greatly increases their interest and conversation.
- Production value
Investing in production quality matters, even if you can’t hire professionals, you still need to be mindful of all the small details of your video. Great lighting, varied camera angles, engaging graphics and solid audio are all vital aspects of an effective video marketing campaign.
It is very important to choose the right location for your video so that your target audience watches it. The most successful online video marketing is designed with a well thought out destination for it to go before production ideas are formed.
- Keep the core message concise
Try to keep your video to 60 seconds or less. If you want your message to be thoughtfully heard by a target audience, it has to be delivered quickly.
- Measure the results
Measuring important metrics such as views, time viewed and traffic sources will be of high value to you. By measuring these results, you can better determine which content offers and locations are most effective for your video marketing initiatives.
If you're interested in leveraging videos for your acquisition strategy but don't have the expertise, reach out to us here at Blue Wave Marketing. Not only do we have corporate video expertise, we have 20 years of marketing experience. We'll be able to help you craft the perfect strategy, and then build the perfect video.
To contact us, simply visit us at our website or give us a call at 617-576-3100.