Blue Wave Marketing Blog

5 Tips for Video Marketing Success

by Christina Pellegrino on Apr 2, 2015 9:00:00 AM

published on Apr 2, 2015 9:00:00 AM

Numerous studies show that video marketing works.  Online videos are a relatively inexpensive marketing tactic and have been proven to produce successful results.  A multimedia production is a good way to achieve video marketing success.

 

 CorporateHandshake

 

Title

The title to all your marketing content is important. Having an attractive and appealing title makes your title standout  and generates interest.  Having a catchy title on your video production helps gain people’s attention and increases the amount of viewers.  

Time Length

On average, web users' attention span is around eight seconds; therefore, your production should be three minutes or less.  Having a short video will attract more customers and keeps them engaged throughout the  video.  While keeping the time length in mind, your introduction should be attention grabbing and brief. An introduction and conclusion are typically around thirty seconds. 

Content

Knowing your target market is important when creating a video production. When brainstorming video production ideas, consider what your ideal market will find valuable. Make sure you introduce the video topic at the beginning.  This will help narrow your audience and help you identify potential clients. Remember at the end of your video always include a call to action.  Working with video production services can help you create quality, unique, and powerful videos to attract the ideal audience.  

Distribution

Once your video is created, it is important to know when and where to distribute the video.  If the proper audience does not view your video then it will not benefit your business. A corporate video production can be used to attract potential customers and increase brand awareness. Embedding your video into your company’s blogs, website, and social media pages can help increase brand awareness.

Description

Providing a description using keywords helps you generate a higher SEO, thus, attracting more traffic to your video.  When creating a video, always include your company’s HTML link. The HTML link can be incorporated in the video or in the description of the video. This will help increase traffic to your website.

Video production is a growing marketing tactic that reaches a large audience.

 

Here at Blue Wave Marketing we have over 20 years of video production experience.  We have extensive experience in creating, directing, and producing sophisticated videos for our clients.  If you believe that Blue Wave Marketing is the perfect video production partner, we would be happy to set up a consultation with you.  For more information call us at 617-576-3100.

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Sources:

http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/

https://www.ama.org/publications/eNewsletters/MNE/Pages/Five-Tips-for-Effective-Video-Marketing.aspx

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