Blue Wave Marketing Blog

5 Ways to Generate More Views on Your Video Production

by Christina Pellegrino on Apr 14, 2015 9:07:00 AM

published on Apr 14, 2015 9:07:00 AM

Video marketing is a challenging task that can help increase brand awareness. Making a video production is an effective marketing approach especially when the right audience views the video.  Here are some ways to help increase the number of views for your next video production. 



1. Use Keywords

Incorporating popular keywords helps boost your SEO and will increase the number of people introduced to your video production.  When choosing key words incorporate words that are frequently searched by your target audience.  Additionally, ensure there is a keyword in the title of the video. This will help your video appear more frequently on search engines. 


2. Content is important

Your videos should be informative and brief.  As stated by Digitpro’s article, “Solid Advice For Marketing Your Business With Videos”, being consistent with your video’s displays and tone will help people recognize your video immediately.  Also, when creating your video ensure the content is attention grabbing and engaging.  You want to be able to attract your viewer within the first few seconds of the video.  Working with video production services can ensure you are getting high quality content. 

3. Do some research

View your competitors’ videos and see what works and what doesn’t work with their corporate video production.  When researching various videos keep your target market’s needs and interests in mind. This will help you create videos that are attractive to your audience.  Additionally, use your company’s analytics to understand what videos did well.  

4. Take a new approach

One way to generate more traffic to your video is through engagement.  As noted by Digitpro’s article, “Solid Advice For Marketing Your Business With Videos”, interviewing people at trade shows or events will help increase word of mouth and views about your videos.  The person you interview and their connections will want to see the published video.

 5. Create a variety of videos

Creating a series of videos will help keep your audience interested.  Creating promotional videos, tutorials, or testimonial videos will allow your audience to get a better understanding of your company.  Remember to include a call to action and your company’s URL at the end of your video.


Creating a video production is an effortful task, but having an interesting and high quality video can help increase your videos views.


Here at Blue Wave Marketing we have over 20 years of experience in creating video productions.  We have extensive experience creating, directing, and producing sophisticated videos for our clients.  If you believe that Blue Wave Marketing is the perfect video production partner, we would be happy to arrange a consultation with you.  For more information call us at 617-576-3100.


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