Corporate videos are a great way to shape peoples image of your business. They can be used to communicate with your clientele, train employees or announce new products and services. Done right, a corporate video can surprise, intrigue and impress viewers.
Here are five key tips to follow when starting the video production process.
- Think outside the box
Pretend that every project is your first project and put as much effort into the creative process as possible. Breaking away from what you’ve seen in other videos and trying something new is the first step to creating a memorable video.
- Share the reins
Always get as many opinions as possible. What’s very interesting to someone might not be to everyone else, this is why you should collect the opinions and input from a wide range of people.
- Trade places
In making a corporate video, understanding all your different types of audiences is very important. Try to think about the kinds of people that will be watching your video and what you want each of them to get out of it.
- Build a narrative
Telling a story is sure to draw in your audience, so take the time to come up with a good one. Share a story with your audience that ties your organization to a greater purpose.
- Be picky
Prioritize what goes in your video. This means cutting out the unnecessary stuff that makes your video too long. A shorter video can be much more memorable than a longer one.