Blue Wave Marketing Blog

5 Ways to Improve Your Next Corporate Video

by Laura Saeli on Jul 20, 2015 2:34:00 PM

published on Jul 20, 2015 2:34:00 PM

Corporate videos are a great way to shape peoples image of your business. They can be used to communicate with your clientele, train employees or announce new products and services. Done right, a corporate video can surprise, intrigue and impress viewers.


Here are five key tips to follow when starting the video production process.

  1. Think outside the box

Pretend that every project is your first project and put as much effort into the creative process as possible. Breaking away from what you’ve seen in other videos and trying something new is the first step to creating a memorable video.

  1. Share the reins

Always get as many opinions as possible. What’s very interesting to someone might not be to everyone else, this is why you should collect the opinions and input from a wide range of people.

  1. Trade places

In making a corporate video, understanding all your different types of audiences is very important. Try to think about the kinds of people that will be watching your video and what you want each of them to get out of it.

  1. Build a narrative

Telling a story is sure to draw in your audience, so take the time to come up with a good one. Share a story with your audience that ties your organization to a greater purpose.

  1. Be picky

Prioritize what goes in your video. This means cutting out the unnecessary stuff that makes your video too long. A shorter video can be much more memorable than a longer one.


If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it. 

You can contact us by visiting us at our website or calling us at 617-576-3100.
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