Blue Wave Marketing Blog

5 Ways Your Business Can Benefit from an Animated Explainer Video

by John Moran on Dec 1, 2015 8:48:00 AM

published on Dec 1, 2015 8:48:00 AM

Video marketing is a great way to attract your audience and leave an impression on them. Explainer videos fulfill a very particular purpose, introducing your audience to your products and services. It's a great way to build your brand while providing important information.

If you're looking to create explainer videos, you should consider animating them. Here are five important benefits your business can benefit from an animated explainer video:


Allow Creativity

If you want your information to stick, you need to grab your audience's attention. A dash of creativity goes a long way.

Animated videos give you the chance to shoot scenes you wouldn't be able to do otherwise. You aren't going to be hamstrung by your budget or the availability of a location. You can easily implement humor, graphics, or anything else you can imagine. With an animated video, if you can imagine it then you can bring it to life.


Explainer video

If you have a lot of ideas you don't want your video format to hold you back!


Grab Your Audience

If you have information that absolutely has to reach your audience, explainer videos are one of the best marketing tools available. A recent study found that a visitor spends an average of 5 minutes and 50 seconds on a web page with video versus only 48 seconds on a video-less page. This makes animated explainer videos the perfect tool for the most important areas of your website. Good examples would be product pages, landing pages, or your home page.


Easy to Update

One of the few weaknesses of standard explainer videos is that information becomes outdated quickly. As your services and products evolve, a video you spent a lot of time and money on might not be useful anymore.

Animated videos help fix that for you. They're much easier to edit and repurpose. You can simply change your videos and upload them again on the fly. This ensures that your content is evergreen, freeing you to make new content instead of updating your old stuff.


Cost Effective

The same factors that make animated explainer videos simple to make also make them extremely cost effective. You won't need to spend any time or money scouting locations or finding actors. All you need is an effective script and the willingness to learn animation.


Explainer video

If your marketing budget is out of control, animated explainer videos might be just what you need!


Encourage Shares

If you're looking for conversions, animated explainer videos are perfect. They demand attention and are more entertaining than standard explainer videos. If you're looking for conversions or leads, word-of-mouth is exactly what you want. Considering that social media referrals boost the likelihood of a purchase by over 70%, that's a huge advantage for you.

If you're intimidated by the prospect of creating your own animated videos, you don't need to worry! All you need to do is download our comprehensive eBook on how to create animated videos that get results. You'll be an expert in animated explainer videos in minutes simply by clicking here!

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