The best ways to remain competitive on the web includes gaining customers and increasing brand name appearance, both will improve the website search engine ranking. By maintaining a strong reputation online can help company with business development & sales. If a company desires to maintain organic searches, SEO plays an important role.
However, there are numbers of misconceptions have emerged about how search engine operate. Here are some common misconceptions that need to be clarified.
Misconception #1: Social Media Directly Effects Rankings
Social media accounts can be boosted by users because of their use of shares, likes, comments follows and posts. It creates brand recognition, interaction between people through web, some of which are potential customers. Of course it's integral to have a social media plan, Website posts and shares among social media will increase traffic, which is great but these do not improve rankings.
Misconception #2: Keywords Are Not Relevant Anymore
Keywords are significantly important to SEO, especially when the content is long and dense. Keywords are still a great way to help you pop up organically when potential customers preform searches on the web and should be strategically place throughout your website, metadescriptions and blogs.
Search engines may not trust the result if the keywords only show up once. Therefore, using SEO best practice is to put important keywords more than once, and it will help you rank higher. Not all paragraphs should be filled with keywords if it will come off as forced or confusing, don't sacrifice readability just to squeeze in a keyword.
Misconception #3: Content Marketing is More Important
With the rise in popularity of creating content and marketing it, many business professionals assume that SEO can be left in the dust as long as they maintain great content. SEO and content marketing should be practiced together to achieve maximum results.
Many believe that content marketing can replace SEO. Because once quality content is shared, customers will automatically follow. But, wouldn’t high search engine rankings and effective distribution campaigns expose your content to a wider audience?
Misconception #4: You will achieve results quickly
It is important to know that SEO takes time to process, and there is no quick way to do it. Often it takes months to get the phone ringing consistently. In order to reach maximum result, efficiency of the work must take time.
Misconception #5: SEO is a One Time Thing
SEO changes everyday for updates and renew data information. It is not a one-time result, because the search engines changes as well as other competition and methods of marketing. Therefore, it is necessarily to constantly update your SEO campaign strategy.
Misconception #6: PageRank Is The Most Important Metric
Many people may think that PageRank is the only important aspect, however it is not. There are still many other important factors that will help you see results such as bounce rate and visitor growth.
Misconception #7: More Links are Better Than More Content
Integrated content marketing is always more important than the links. As the quality of the content increases, it’ll attract qualified visitors and leads to your site. Links are the beginning of the structure, but if you are consistently putting out remarkable content you will gain the trust of your potential customers.
Since there are countless misconceptions about SEO, it is critical to understand and not to get confused as much concept as possible. SEO has become an important tool and we hope that by reading these concepts, you can use this benefit to drive more people to your website. If you believe Blue Wave matches your needs for Integrated marketing solutions, we would be more than happy to schedule a consultant with you. For more information, call us at 617-576-3100.