Blue Wave Marketing Blog

A Video is Worth 100,000 Words?

by Elina Kozak on Feb 2, 2016 9:37:00 AM

published on Feb 2, 2016 9:37:00 AM

We all know the saying, "A Picture is Worth 1,000 Words." In the marketing world, companies are looking into video production services. Does this mean "A Video is worth 100,000 Words?" Arguably, yes! A video can be an effective and strategic marketing tool if done correctly. 


Video Production Services can provide Innovative Communication

Videos can be used for anything. It can be informative, fun, and entertaining! Be sure to think outside the box with promotional videos. It doesn't just have to be used for advertisement. Imagine using videos as a way of communicating with your staff. Instead of a newsletter, videos can be a more interactive way of explaining what is new. It will grab your teams' attention rather than simply reading.

With that being said, videos can also be used in Emails

Instead of sending out a blurb of what is going on with your business that can be easily overlooked, a video can easily grab the readers attention. When they open up the email, it can showcase the information in an entertaining way. It is easier to digest the information rather than reading. Also, promotional videos can be fun and creative so it can be very customized to your company's needs.



An important tip about videos is to have a message. For it to be successful, it is very beneficial for the viewer to have a Call To Action Essentially, this means that you are giving the viewer a purpose for learning this information. It is telling them to take what they learned from the video and do something about it. The call to action is going to make a difference between having a sale or not. It should influence them to work with your business or whatever the goal may be. The call to action should be clear and repeated so there is no misunderstanding on it at all. 


Video Production Services are a great way to amp up your business. It offers a lot of benefits that other marketing tools cannot. If done properly, you can see true success with your business. 

If you are interested in working with a company that is experienced with video production, then contact Blue Wave Marketing. We have the knowledge and expertise to create something unique and helpful for your business needs. Check out some case studies here

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