Blue Wave Marketing Blog

Adding Fractions: The Value of a Fractional CMO

by John Moran on Jul 27, 2015 8:30:00 PM

published on Jul 27, 2015 8:30:00 PM

Marketing and sales is one of the most important aspects of any business, especially small and mid-sized ones. Even the best product in the world has trouble selling itself. The problem is that it's often difficult to attract the perfect full-time leader to drive your marketing and sales efforts.

This is where a Fractional CMO can come in. Fractional CMOs are an alternative to full-time, traditional Chief Marketing Officers. You hire them to provide just a bit of direction and share their expertise. The only difference is that you only have them part of the time.

Here's everything you need to know about Fractional CMOs, and how they can help your business grow:

How Do Fractional CMOs Work?

The beauty of hiring a Fractional CMO is that they can be tailored to your specific needs. If you need somebody to be really hands-on, you can have them come on-site at least once per week. As you grow, you can bring them on more often or have them take care of more work off-site.

You can also choose to work with a team of experts rather than just one. Hiring an entire company to help you with your marketing efforts gives you the expertise of an entire department. No matter what you're looking to accomplish, there would be an expert there to help you out.

Fractional CMO

A Fractional CMO fits perfectly into any company!

The Growth of the CMO

Hiring a Fractional CMO has become increasingly popular for small and mid-sized businesses. First of all, technology has become powerful enough to allow for off-site CMOs to be just as effective as full-time ones. They'll be able to communicate with your staff, share their work, and collaborate with their team with no problem.

The biggest reason for the fractional revolution, however, is the increasing need for smaller businesses to be more competitive than ever. You're fighting in a truly open market against competition from across the world. They have bigger budgets, more experience, and a better brand. Fractional CMOs are a way to access top-level talent without stretching your means.

The CMO Advantage

There are so many advantages to hiring a Fractional CMO that we dedicated an entire post to it here! You can check that out for more detail, but here's a quick summary of the benefits you can expect:
  • A balanced budget. You only pay a Fractional CMO for the work they put out. You don't need to worry about a full-time salary, benefits, or anything like that.
  • Better talent than you thought possible. Getting a top-notch CMO is a difficult task for enterprise-level companies, let alone the small fish struggling further down the stream. Going fractional gives you access to a level of expertise you'd never be able to afford otherwise.
  • An analytical mind. Not only will your new CMO help you hit the metrics you want, they'll help you track them, too. If you're unsure what to track or lacking true marketing direction, a Fractional CMO is just the shot in the arm your company needs.

Fractional CMO

You're not only going catch-up with your competition, you're going to pass them!

When you're looking to hire your next CMO, make sure to keep Blue Wave Marketing in mind. We're experts in an incredible variety of marketing channels and have over 20 years of experience. You can contact us by visiting our website or giving us a call at 617-576-3100.

 

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