Blue Wave Marketing Blog

John Moran

Recent Posts

7 Must Know Video Marketing Stats

by John Moran

published on Oct 27, 2016 11:14:00 AM

Many businesses have decided to invest heavily in corporate video campaigns. Teaming with an industry leader like Blue Wave Marketing is critical if you don't want to get left in the dust. 

Here are seven of the most important statistics you need to know about online video marketing:

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What You Need to Craft a Stellar Brand Strategy

by John Moran

published on Oct 20, 2016 11:08:00 PM

Your brand is how the world perceives your business. It's what makes you unique. If your brand is non-existent, customers aren't going to have any reason to choose you over your competition. 

A strong brand adds significant value. Millward Brown, a world-renowned market research company, estimates the value of brands every year. In 2013, they found that Apple, Google, and IBM all had brands worth over $100 billion. 

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Build Buzz for Your Business With Animated Videos

by John Moran

published on Oct 13, 2016 11:44:00 AM

Animated videos are hard to escape on the Internet. Industry titans like Amazon and Zappos use them all the time. Even if you have experience with using videos to drive your business, you're missing out if you are using animated videos, too.

Here's everything you need to know about why animated videos are so appealing, and how you can use them yourself:

Why Animated Videos Are So Appealing

One of the biggest benefits of animated videos are their versatility. You aren't bound by any of the restrictions you would be in PowerPoint presentations or a filmed video, so you can let your imagination run wild. This makes animated videos ideal if you're looking to run an especially creative or innovative video series. 

Animated videos also tend to keep the mood light. Humor is a great way to get viewers hooked and responsive to new ideas, so they're also an excellent choice if you're looking to introduce something that might require a bit of time, or more serious. 

Lastly, animated videos tend to be memorable. This is because they work to touch both sides of your brain. The left side of your brain processes complex ideas, and animated videos are able to explain concepts more clearly than simple presentations can. The right side of your brain processes visuals and is responsible for creativity, so animated videos stimulate it quite a bit.

Animated video

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How a Fractional CMO Can Help Your Company Right Now

by John Moran

published on Oct 6, 2016 11:42:00 AM

As your company continues to grow, it's important to take a look at your marketing department. You need a leader who's able to build strategies, inspire the team, and drive results. This is why many companies look to hire a Chief Marketing Officer.

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4 Ways a Video Production Company Can Help With Your Messaging

by John Moran

published on Sep 29, 2016 11:38:00 AM

A video production company can give your business many advantages. Videos are proven to have higher conversion rates, reduced costs for each lead generated, and better SEO footprints than traditional media. 

One of the most important things a video can do, however, is clearly get your message across. Here are four of the most important messages a video production company can help you broadcast:

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Understand and Organize Your Data with Marketing Strategy Consulting

by John Moran

published on Sep 22, 2016 11:27:00 AM

Many businesses know how valuable marketing strategy consultants can be. They'll be able to give you a fresh perspective on your efforts, giving you the tools necessary to tweak and improve your marketing efforts.

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4 Traits That All Strong Demo Videos Have In Common

by John Moran

published on Sep 15, 2016 11:04:00 AM

A strong demo video is a great way to introduce your product or company. Videos are able to convey a message much better than plain text, and have even been proven to do things like increase conversion rates, lower a company's cost per lead, and increase search engine optimization. 

A perfect demo video is hard to pinpoint, since it varies a great deal with the company and target audience. In our experience, however, most successful demo videos share many similar traits. Here's some of the most important ones:

Simple Message
Especially on the Internet, people have an incredibly short attention span. If your message is too long, there's a chance they'll simply click out of it or start to mentally wander away. 

At the same time, if your message is too confusing, they may not remember it. Even worse, they may remember it incorrectly. People are continuing to subscribe and watch more videos every day, so it's important that they remember yours. Keeping it short and sweet is the best way to make sure that they do. 

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Follow These 5 Steps for a Killer Integrated Marketing Campaign

by John Moran

published on Sep 8, 2016 11:31:00 AM

Markets today move quickly. Social media, event marketing, email and content are all growing channels of marketing communications. Traditional channels like print advertising and direct mailing aren't dying anytime soon. A successful marketing campaign has to strategize and account for all of these mediums.

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Why an Explainer Video is so Important to Your Business

by John Moran

published on Sep 1, 2016 11:47:00 AM

Corporate videos are getting trendier by the day, but not every video on the web has to be promoting something. Explainer videos are a great way to introduce your company or product in a sleek, concise way. 

Almost every company on the Internet would be able to benefit from an explainer video. Here's three specific ways that your company could benefit from one, too:

Make an Impact
If your product or company needs an introduction, explainer videos are a great way to get your message across. Studies show that people who browse the Internet don't read all that much. They tend to drop off rapidly the longer an article gets. This means that if you have a lot of information to impart, you might be losing too many people with text. 

This is where an explainer video could come in. Here's some examples of messages that might be too long or detailed to leave to text:

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Why Your Brand Needs a Marketing Consultant

by John Moran

published on Aug 25, 2016 11:34:00 AM

When everything is running smoothing and you're enjoying success, it's easy to get complacent. It's what allowed retail giant Blockbuster to refuse partnering with Netflix. Eventually, of course, this led to their downfall.

Your company probably isn't facing the same problems Blockbuster was. But that doesn't mean you don't need a fresh perspective. Even the most successful companies benefit from a marketing consultant. Below, you'll find everything you need to know about marketing consultants, and how your company will benefit from one.

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