Blue Wave Marketing Blog

Checklist for Picking out the Best Promotional Items

by Laura Saeli on Jun 5, 2015 2:04:00 PM

published on Jun 5, 2015 2:04:00 PM

Thoughtfully picking out the perfect promotional items for your business is much more important than you may think it is. Although it seems like a company can simply throw their company logo on a mug and call it a day, when a company puts careful thought into the promotional item they choose and how they design it, the results are much more effective.

The products that you pick should be both memorable and useful to consumers. It is important to give them something that stands out from other promotional items and will make them think of your company’s brand whenever they use it.


So where do you begin when picking the most effective promotional items for your company? Here is a checklist to help you pick the best promotional items for you.

  • Make it a reflection of your company

The most important thing about promotional products is that they circulate brand awareness and get people to remember your business and think of you next time they need your services. Because there are so many products to choose from, first think about what would best reflect your business and target your audience. Choose an item that makes sense. Second, you need to keep in mind the price. Depending on the size of your business and the impact that you want to make, the price will reflect on the choice of products you are able to choose from. The third factor is choosing the logo and/or text that you will put on your item. It is important that the logo is visible and easy to read and you can get creative with any other text you choose to put on the item.

  • Look at your audience

Identify your target audience for the promotional products you are selecting. If they are young, look for something trendy. If they are old, look for something more traditional. If they are health conscious, choose something renewable. The list goes on and on. Making sure you come up with a list of products and product features that your target audience uses and values the most is a key step in choosing the right product.

  • Find something memorable and trendy

What makes an item memorable? …A product that your consumers go to use over and over again. Choosing a useful product will both leave a positive lasting impression on your consumers and make them think of your company whenever they use your product. It is also important to make sure that your product stands out. When you pick a trendy item, it shows that your company is creative and thoughtful.

  • Keep it authentic

Rarely do cheap plastic pens, stress balls or key chains authentically represent and tell the story of your company. It is important to choose an item that tells your story and reflects your company’s reason for existing. Remember that promotional products allow you to share your story the way you want it told, even when you’re not in the room.

  • Quality over quantity

Although it seems easier to invest in cheaper items, giving up quality can actually cost you more money in the long run. Cheap promotional items look cheap and can damage people’s view of your company. Cheap items also tend to be tossed out much faster than well-made ones. Well-made promotional items are memorable and will last much longer than cheap ones, don’t cut corners.


Now that you’ve gone over the checklist, you’re ready to pick out the perfect promotional item for your company!


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