Blue Wave Marketing Blog

Corporate Event Planning: How Your Company Can Benefit

by Lisa Hsieh on Feb 10, 2015 9:00:00 AM

published on Feb 10, 2015 9:00:00 AM

Corporate event can be defined as a gathering that is sponsored by a business for its clients. These events can be for larger audiences, such as conventions or smaller events like meeting, conferences or parties. One of the most common names you would have heard is event planning. Event planning involves organizing and executing every single detail that goes into an event. Research shows that almost $500 billion are spent every year on planned events around the world. That’s because many corporate businesses start to outsource their meetings and planned functions.


Event planning consists of a myriad of different aspects that need to be meticulously taken care of, organizers have to develop ideas and overall themes for each event. They coordinate everything from arranging decorations, tables, chairs, catering, security, emergency plans, ect. Planning an event can be time consuming and stressful for companies who already have their hands full with daily business operations. Hence, why many companies look to employ a professional planner to make sure events and banquets go off without a hitch.


What is the Process of Event Planning?

Developing a strategic plan might seem like an overwhelming process, but if you narrow it down step by step, you can alleviate much of the stress that comes with corporate events. These processes included:

-Event Brief & Proposal

-Draft Outline Plan

-Detailed Planning

-Organizing the Event

-Implementing the Event

-Event Evaluation/ Feedback




More importantly, your event management plans must test through drills for emergency management approach. No one knows what events will occur but taking planning and preparedness steps ahead of the time will limit damages and smooth out the process.

Blue Wave has offer varieties of integrated event marketing services such as Integrated Event Marketing Strategy, Event Planning, Venue Selection, Event Technologies, and more. We work with mission driven projects and issues we are passionate about. Blue Wave wants to help to make your Business or Corporate Event a success! Do not hesitate to contact us. For more information, call us at 617-576-3100.

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