Blue Wave Marketing Blog

Driving Business Objectives Through Content Marketing

by Laura Saeli on Aug 5, 2015 4:37:00 PM

published on Aug 5, 2015 4:37:00 PM

Content marketing is a great way to build relationships with consumers and become recognized as a leader in your industry. Once people recognize you and access your content regularly, you should start converting the traffic into sales.

Creating a strategic plan is the first step in driving in business through your online content. Your plan should include: business objectives, business impact, benchmark, and results. When planning, it’s important that you know what you want to accomplish before you decide on how you’ll accomplish it. Start with your objectives and then decide how you’ll use content marketing to grow your business.


In addition, you should also decide how content marketing will fit into your overall marketing plan. This could mean using directed traffic, integrated messaging, or singled focusing on sales.


It’s very important that you decide on who you want to read your content. In order to properly do this, you need to: select your niche, refine your niche, and narrow your content. You should have a very good idea of who represents the average person you are targeting.


Now its time to begin crafting your core message into a benefits statement. Start brainstorming short statements that summarize your core message and make a list of potential tag lines and keywords. After you’ve done this, its time for you to decide on the type of content you want to create. Effective forms of content marketing include: blog posts, magazine articles, videos, podcasts, presentations, infographics, emails, newsletters, and tutorials/guides.


Be consistent with your content and set a schedule for how often you’ll publish content. Remember to be consistent and regularly interact and engage with your audience. If you are thorough with these steps, you should be able to effectively drive your business objectives to your audience though your content.


New to content marketing and looking for some help? We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans - even Fortune 500 companies! You can contact us by visiting us at our website or calling (617) 576-3100

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