Content marketing is the latest strategy for building your brand and fostering meaningful relationships with your audience. Creating your own content can be overwhelming, especially for those of us who are less tech-savvy than we would like, but you don’t have to be a tech-wiz to create great content. Here are some easy ways for you to amp up your content marketing.
Create a blog
If you don’t already have one, now’s the time to make one. Blogs provide a platform for you to get creative and connect with your audience. Setting up a blog doesn’t require a lot, just a willingness to commit to posting regularly and engage with your readers. Make your blog stand out by sharing exclusive content and giving your audience helpful information that pertains to your services.
Make an infographic
Infographics are a fun way for you to share important information with your audience. Even if you aren’t a graphic designer or familiar with the software needed to make an infographic, you can use sites like Pinterest to gather images that relate to your business and attach them with a link to your website or blog. There are also many different companies and services out there that can help you design your own unique, one-of-a-kind infographic.
Share organized information
Share informational slides with your audience. This is an easy way for you to share your content with everyone. Simply upload slides to your blog or use websites like SlideShare.net to give your audience helpful information in an organized format.
Start a Twitter chat
Engaging with your audience is key to strengthening your relationship with them. An easy way for you to engage with your audience is to star a twitter chat. Simply use #hashtags to connect with other people and encourage them to jump in on your conversation.
If your content isn't clicking with your audience, all hope isn't lost! Just reach out to us here at Blue Wave Marketing. We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans - even Fortune 500 companies! You can contact us by visiting us at our website or calling 617-576-3100.