Blue Wave Marketing Blog

Eliminate Your Fear & Doubt About Corporate Video Production

by Elina Kozak on Mar 24, 2016 2:33:00 PM

published on Mar 24, 2016 2:33:00 PM

Video content is now becoming a popular tool. Many companies are incorporating video production into their business strategy. Video production is a great way to reach your audience because it is creative and responsive. The content that your business produces can be flexible and versatile. It is important to know that creating a corporate video production can do wonders for your business and it is not something to be weary of.  Here are some reasons why you should eliminate your fear and doubt about corporate video production.

So what is a corporate video production? A corporate video production is the use of video material to create content primarily for a company, corporation, or organization. There are multiple video ideas that a company can do such as instructional videos, promotional videos, or training videos. All videos come in different shapes and sizes, so perhaps your business may want a 1 minute video while another wants a 15 minute video. Or maybe you want an online video while another company may want it for their own internal needs. The options are endless with corporate video production.



Are you concerned that having a corporate video may hurt your budget? Think again. Even though creating a professional corporate video may be expensive, there is strong research that the ROI for video marketing is great. You can sit with ease that an investment in video production will be a beneficial decision. Also, know that there is a video strategy to every idea and budget. A good company will work with what you have to deliver something that you will love. There is no need to go to California to make your idea into reality.  


Another fear you may have is that it is too time consuming. This is a false idea because when you work with a professional team, they will take on the task and deliver it in a timely fashion. As long as you have a basic idea of what you want, they will be able to brainstorm creative and effective ways to create a video. The corporate video production team will take on all the major responsibility. Although, you may want to still keep an open and clear communication with the production team so that vision you have becomes the reality you want. It is important to trust their opinion and expertise, but don't be afraid to state a preference when editing the video. Overall, there is no need to worry about spending all your work time on a corporate video because the team will take care of that for you. 



Maybe another doubt you have about corporate video production is that your company website doesn't need it. As stated above, corporate videos can be used to create anything. But if you are planning on using the video to help promote something that your business makes or does, then it would be wise to do it. According to one study, the top three branded ads of 2013 have been shared well over 11.5 million times. If you are working with an excellent video production team, then you should have a great marketing strategy to reach thousands of views. By having a well-made and high-quality video, you can be sure that having it on your company website will bring in awareness and sales. 


If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it. We'll be sure to calm any fears or doubts about corporate video production.

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