When most people think of email marketing, the first things that pops up in their head is “spam” and “old school”. However, little do they know it is still very effective. There are over 3.2 billion email accounts today. Not only do most online consumers have an email account, but 91% of them also check it once a day. It is still an overall great way to reach your audience because it can be very personal to your consumer and it has a long life span.
Email is beneficial for many different stages of marketing. First off, it can attract new customers. You are able to send a personalized message to people that grabs their attention and makes them want to become your customer. They allow you to build a better relationship with your leads. It is important to alter the emails so your leads become more involved with you. However, your emails don’t just have to be sending a message, they should allow your customers to send you responses as well.
Emails should not just be all about promotion, but they should also provide helpful resources for the customers. Another great feature of using email marketing is that it is very cost effective. However, you must make sure you are sending your emails to the right people. You must think of the interests and behavior patterns of your audience. It is very important to segment your contacts database after so you know whom you are sending your emails to. Once you segment, it will improve your reach, deliverability, and engagement. Now you are able to remove those who are unengaged off of your segment list.
There are many ways to optimize your emails. A few quick things to keep in mind are--- have a specific goal, include call-to-actions, and send your emails at the right time. Don’t be afraid to include videos, eBooks, and blog posts! While your customer is in the decision stage, try to include free trials and product demos to persuade them. Always remeber, email still works!