Blue Wave Marketing Blog

Get Creative With Your Content marketing

by Laura Saeli on Jul 23, 2015 2:39:00 PM

published on Jul 23, 2015 2:39:00 PM

Creating and sharing your own original content is a great way for you to build a relationship between your business and consumers. It allows you to harness your creativity and market a unique product to the public. Content marketing isn’t just having a blog that makes money or producing content for popular websites. Content marketing involves innovative thinking towards producing and marketing unique content that captivates and engages people.

Here’s a list of ways you can get more creative with your content marketing strategies.

  • Go back to paper. With marketers targeting everyone online, people can get sick of receiving so much online content. Stand out to consumers by bringing back a paper newsletter to existing customers. This will both stand out and build customer loyalty.
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  • Write a series of meaningful and informative blog posts specifically designed to build traffic towards a popular keyword or phrase.
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  • Create a membership website. This is a great way for you to entice your customers and build up a new part of your business.
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  • Take advantage of social media. Create a Facebook page and Twitter account so that you can directly engage and interact with your customers and really showcase your brand’s personality.
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  • Leave thoughtful comments on other people’s blogs and content. The comments that you make online are a reflection of your company. Leave original comments that will interest and excite people.
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  • Buy ad space and run it as an advertorial. Never stop trying to get your name out there. See what works best and run with it.
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  • Write an industry report on a trending topic. This will be likely to grab people’s attention and increase the chances of people reaching out to you.
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  • Be gracious. Create gratitude content for all of your loyal subscribers and customers. Go beyond a simple thank you message and share exclusive content and/or gifts with them.
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If your content isn't clicking with your audience, all hope isn't lost! Just reach out to us here at Blue Wave Marketing. We have over 20 years of marketing expertise, and have been able to use that to help businesses of all sizes craft integrated content marketing plans - even Fortune 500 companies! You can contact us by visiting us at our website or calling 617-576-3100.
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