Blue Wave Marketing Blog

Harnessing the Power of How-To Videos

by John Moran on Jul 31, 2015 11:28:00 PM

published on Jul 31, 2015 11:28:00 PM

If you want to start using videos to convert customers and close sales, you need to take a close look at how-to videos. A recent survey revealed that one in three people claimed to make a purchase solely because of a how-to video they viewed.

Since people are going to be making purchasing decisions based on these videos, you need to learn how to harness their power yourself. Below you'll find everything you need to know about how-to videos, and how you can use them for your business.

Why How-To Videos Work

How-to videos are so effective because they draw in an audience that's already engaged. They have a problem that they're actively seeking an answer to. When they view your video, they're already mentally ready for purchase. Your job is to draw them in and help them take that one final step.

Even the viewers that aren't ready to make a purchase will benefit from a how-to video. You'll be presenting information in a clear, precise format. Once they start learning from you and viewing you as an expert, you'll be the company they turn to when they're ready to pull the trigger and make a purchase.


How-to videos

How-to videos might not be this easy, but they're close!

Using How-To Videos Effectively

The most important thing you need to do is make your how-to videos. If they don't solve a problem that your audience has, they aren't going to bother checking it out. Start building your audience broadly with general, common problems your services or products can solve. As you become more adept at creating videos, start creating more niche ones.

Since your audience is so close to converting, don't forget to take the opportunity to ask them to do so. If your how-to videos don't include a call-to-action at the end, you're missing a significant opportunity. It can even be as simple as asking for subscriptions, comments, or shares.

Making Sure Your Videos Are Found

Creating a strong video is one thing, but it's another thing to make sure it gets noticed. Make sure to post your videos to YouTube and include plenty of keywords in the description. The description is included in search engine optimization, so using keywords there will give your video an edge when it comes to web and YouTube searches.

Another way you can boost some traffic is by using your carefully chosen keywords in the title of the video. Make sure to add relevant tags to your video as well, revolving around its keywords. Don't go overboard, however, you should keep the amount of tags per video around a dozen.

How-to videos

With a world of videos out there, your how-to has to be easy to find!

If you're looking for ideas on how to start implementing your first how-to videos, or you simply need some help creating them, make sure to reach out to us here at Blue Wave Marketing. We combine 20 years of marketing experience with video-building expertise to help businesses of all sizes craft the perfect videos. To contact us, all you need to do is visit us at our website or call us at 617-576-3100.


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