Blue Wave Marketing Blog

How an Animated Video Can Build Buzz for Your Business

by John Moran on Jan 26, 2015 10:11:00 AM

published on Jan 26, 2015 10:11:00 AM

Animated videos are hard to escape on the Internet. Industry titans like Amazon and Zappos use them all the time. Even if you have experience with using videos to drive your business, you're missing out if you are using animated videos, too.

Here's everything you need to know about why animated videos are so appealing, and how you can use them yourself:

Why Animated Videos Are So Appealing

One of the biggest benefits of animated videos are their versatility. You aren't bound by any of the restrictions you would be in PowerPoint presentations or a filmed video, so you can let your imagination run wild. This makes animated videos ideal if you're looking to run an especially creative or innovative video series. 

Animated videos also tend to keep the mood light. Humor is a great way to get viewers hooked and responsive to new ideas, so they're also an excellent choice if you're looking to introduce something that might require a bit of time, or more serious. 

Lastly, animated videos tend to be memorable. This is because they work to touch both sides of your brain. The left side of your brain processes complex ideas, and animated videos are able to explain concepts more clearly than simple presentations can. The right side of your brain processes visuals and is responsible for creativity, so animated videos stimulate it quite a bit.

Animated video

Keeping the mood light will help viewers remember your message!


What to Use An Animated Video For

Because animated videos are so versatile, there's a wide variety of ways that you can use them to build buzz for your business. Here are some of the most popular ways animated videos are currently used:

Marketing. Videos are proven to increase conversion rates, help search engine optimization efforts, and boost your chances at being shared. Animated videos are perfect for marketing endeavors because of their versatility and tendency to stick in a customer's head. 

Website Introduction. Using an animated video to introduce your company on the frontpage of your website is a great way to build rapport with visitors. You can explain what you do, what separates you from your competition, and introduce your products.

Training. You can develop a library of versatile training videos, ranging from stories and scenarios to in-depth product training. Because animated videos are so memorable, your training videos will be especially successful.

Enhanced Infographics. Infographics are incredibly popular and a great way to share information with your customers. Making them interactive, however, can drive your message further and leave less up to interpretation.

Building the Perfect Animated Video

Much like other videos, the best animated videos are simple and to the point. With attention spans so short online, you need to make sure you get your message across without taking too long. An animated video's versatility allows it to move very quickly, so you should be able to keep your video under a minute or two unless there are very specific reasons it needs to be longer. 

Animated videos also have to stay interesting. You can do this by using humor, or telling a consistent story. If people don't connect with the video immediately, they'll stop watching. If your video isn't interesting enough, they'll stop watching. This is another reason you want to trim all the unnecessary fat and keep your video short and sweet. 

Lastly, your animated video needs to clearly fit into your marketing strategies and have a specific purpose. This is why using a marketing company with 20 years of expertise, such as Blue Wave Marketing, is your best bet when looking to develop an animated video.

Animated video

You don't need to be an animations whiz to reap the benefits of an animated video!


Animated videos may seem beyond your company's capabilities, but they're not very difficult to implement. Contact Blue Wave Marketing today and get in touch with a team of skilled professionals that will collaborate with you to build the perfect strategy and develop your videos. 

 

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