Blue Wave Marketing Blog

How Boston Businesses Can Grow with Animated Videos

by John Moran on Jun 22, 2015 9:21:00 AM

published on Jun 22, 2015 9:21:00 AM

When you're trying to develop a local video campaign, it's easy to get stressed about time, money, and filming constraints. Animated videos are a great way to make your job easier. Here's everything you need to know about animated videos, how they can help you, and what you can use them for:

Why Animated Videos Are Great for Your Business

Animated videos are incredibly useful for businesses because they're so versatile. Unlike other video formats, you aren't tied up by any budgeting or filming restrictions. If you're making a local Boston animated video you can do so, but you can also take your audience anywhere else you want, too.

There also won't be any limitations filming people. You might not want to hire actors to appear in your videos, but it can be hard to train employees. They may appear nervous or fidgety, or simply not want to appear on camera. Animated videos don't have to worry about filming people.

Finally, animated videos save you time and money. Not having to use props, locations, or actors makes it possible to fit anything into the budget of an animated video. It also makes it much easier to produce. This is one of the reason animated TV shows like South Park can be produced so quickly. When you need a video quickly, animated videos are your best bet.

Animated videos

If you needed a video yesterday,
animated videos are your best bet!

How to Leverage Your Animated Videos

Since it's incredibly easy to create a Boston animated video, you can use them to advertise your local business in a wide variety of ways. Below are some of the best ways to implement animated videos into your content strategy:

Explainer videos. People love videos, and a quick 1-minute animated video on your website's front page is much more effective than a block of text. Visitors will be more likely to take a look at what you have to say, and more likely to actually remember your company afterwards.

Product demos. It's a fact that videos significantly improve conversion rates. You might not know how to effectively demo every product or service you offer, but using a quick animated video can help bridge the gap.

Tutorial videos. Keeping in mind improved conversion rates, you'll also want to make as many tutorial videos as you can. A software company, for example, can make top-notch videos with only a handful of screenshots and a little bit of animation.

Marketing videos. Because they're so memorable and versatile, animated videos are easy to stick into any online video marketing campaign. They'll be able to help you boost your brand, increase your sales, and get your message to stick!


Animated videos

Which such a variety of animated videos to make,
it'll be hard to pick just one style to start with!

Animated videos might seem out of the realm of your capabilities, but they're easy to create and implement. If you're looking for a bit of help with them, make sure to reach out to use here at Blue Wave Marketing. We have over 20 years of marketing experience and are a local Boston company. For more information, reach out to us by visiting us at our website or calling us at 617-576-3100.

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