Blue Wave Marketing Blog

Why Digital Design Is So Important

by Lisa Hsieh on Feb 17, 2015 9:00:00 AM

published on Feb 17, 2015 9:00:00 AM

Businesses require unique strategies to attract poetential customers’ attention and leave a positive lasting impression these days. With unique graphic design, it could provide customers with a way to remember and enhance their impression of your brand. A succesful business will always have a great design strategy. Graphic Design arranges text and images and turns them into an overall message, which is the key component of brand development.


Imagine you’re in a game of Pictionary, if any company brand is the subject, without a doubt the first thing that comes to mind is the logo. Logo can express the company’s key to success. For example the logo of Fedex, as a legendary among all designers, and won over 40 design awards because of the arrow between the “Ex”. The logo may looks simple and hard to see the hidden arrow. The arrow represents moving forward toward to the future, and that is how the company has been working ever since.


It captures the interest of clients

One of the biggest challenges that a business has is to create a logo that is both effective and attractive. In order to incorporate multiple ideas into a single logo, a graphic designer will craft an idea that aims for a company to stand out from the rest of the pack.  People often get their first impression of your company through some form of visual communication such as a flier or business card and a strong, well crafted logo will help make that first impression a positive one.




A brands’ Logo brings out the soul of the product to it's consumers. Coca-Cola is one of the most well known international companies and excells in part, because of it's well executed creative delveopment and brand strategy. For instance, the color choice of red symbolizes the joy and happiness, which creates the idea that purchasing the product, will bring you joy and happiness.

If you are looking for a professional marketing promotion company to help out with your business, Blue Wave is the right fit for you. For more information, reach out to us by contact us here or calling us at 617-576-3100.


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