Blue Wave Marketing Blog

Understand and Organize Your Data with Marketing Strategy Consulting

by John Moran on Sep 22, 2016 11:27:00 AM

published on Sep 22, 2016 11:27:00 AM

Many businesses know how valuable marketing strategy consultants can be. They'll be able to give you a fresh perspective on your efforts, giving you the tools necessary to tweak and improve your marketing efforts.

What many businesses don't think about, however, is the effect they can have on your data management. Data management can be easy to overlook, but it's vital to the efforts of your marketing and many other key business functions.

Below, you'll find everything you need to know about how marketing strategy consultants can help with your data, and why it matters.

Marketing Strategy Consulting and Data

The first thing a marketing strategy consultant will help you with is validating your data. There's a popular acronym: garbage in, garbage out. Essentially, bad data is garbage. You won't be able to properly analyze it. If it leads to incorrect interpretations, it can actually hurt your business.

Here's what you'll need to work through together to make sure your data is valid:

  • Completeness. Are you able to capture complete information for all of your customers? If some information is missing, does it affect the rest of the data? How can you ensure complete data is captured in the future?
  • Verified. Does the data make logical sense? Is everything accurate? How can you make sure that incorrect doesn't get captured?
  • Organized. Is your data easy to interpret and access? Can it easily be shared across platforms and departments? Is it synchronized and consistent across all systems?
  • Valuable. Are you capturing as much valuable data as you possibly can? Are you wasting time pouring over worthless metrics?
  • Efficiency. Are your processes for extracting data efficient? Are there bottlenecks that cause data to be flawed or not captured? Could you be grabbing more data than you already are?



Marketing strategy

If your data isn't valid, it's just 
taking up space on your server!

 

Why Data Matters

Working on your data management is only half the battle. Like any tool, you have to know how to use it properly. The most valuable data in the world is worthless if you put it in a corner, leaving it to gather dust.

A strong marketing strategy consultant will also help you with interpreting, understanding, and using your data. With strong data, you'll be able to completely revamp your marketing campaigns. You'll have the tools to stay on top of your game, making sure your marketing endeavors stay just as relevant in the future.

Here's what your consultant will be able to help you drive with your data:

  • Targeting and messaging.
  • Identifying marketing opportunities.
  • Analyzing marketing campaigns.
  • Creating relevant, engaging content.
  • Developing integrated marketing campaigns across multiple channels.



Marketing strategy

If you leverage your data, your next marketing
campaign is going to print money!

 

Blue Wave Marketing is the perfect partner for your marketing strategy consultant needs. We have 20 years of marketing expertise, and have developed all kinds of marketing solutions for a variety of midsize and Fortune 500 companies.

If you want help with your data management, or your marketing strategies in general, make sure to reach out to us today! You can contact us by visiting us at our website or calling us at 617-576-3100.

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