Blue Wave Marketing Blog

How Promotional Products Can Boost Awareness for Your Business

by Christina Pellegrino on Feb 9, 2015 2:00:00 PM

published on Feb 9, 2015 2:00:00 PM

Promotional products are beneficial to expanding brand awareness and attracting new customers. These products are used with promotional marketing to incite customers to take action on their buying decision. Promotional marketing can help retain customers and attract new clients to your business. 


The best products to use for a promotional marketing campaign are items that can be used repeatedly and are attractive to your target market. 53% of consumers use a promotional item at least once a week.  Additionally, creating promotional giveaways that are unique will entice more customers. Unique promotional items help increase the amount of times the customer uses the product. 

Items that are sharable, such as coffee mugs, t-shirts, and pens, increase the number of impressions and the number of people exposed to your brand. Thus, increasing your brand awareness and your company’s ROI.  Furthermore, 76% of the people who own promotional items can remember details about the company promoting the item, the promotion campaign, and contact information for the company. 


Promotional items are memorable, cost efficient, and an effective way to stand out from your competitors while gaining the publics interest.

At Blue Wave Marketing, we have over 20 years of marketing experience, and expertise in everything we've discussed above. We work closely with our clients to develop a close relationship, and use that knowledge to develop products that will please your customers/employees and synch perfectly with your message and culture.

If you believe that Blue Wave Marketing is the perfect promotional product partner for you, we'd be more than happy to schedule a consultation with you. For more information, call us at 617-576-3100.

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