Blue Wave Marketing Blog

How Small Businesses Can Get Going with Content Marketing

by John Moran on Nov 27, 2015 8:47:00 AM

published on Nov 27, 2015 8:47:00 AM

If your business isn't investing time and money into content marketing, you need to start right now. Content marketing is an incredibly powerful marketing tool. Here are some of the benefits a strong content marketing campaign provides your business:

  • Websites with strong content collect 97% more leads than websites without it.
  • 55% of consumers claim that content attracts them and increases the chances of them making a purchase.
  • Content marketing is extremely cost-effective, costing 60% less than more traditional marketing campaigns.

Luckily, content marketing isn't too hard to get started with. Here's exactly what you need to do:


Research Your Audience

Content marketing is all about finding a problem that your audience cares about, and solving it for them. The key to that is knowing exactly who you are, and who your audience is. What issues do they have that they're looking to solve? What experience do you have that can help them out? What types of things are they searching the Internet for?

If you're able to provide timely and relevant answers to these questions, you'll be able to start generating effective content immediately.


Content marketing

The better you know your audience, the easier your content marketing will be!


Start With Your Inbox

When you're starting with content marketing, you need to grab the low-hanging fruit first. That means when you're trying to find questions that your customers are interested in, simply look at what they're asking you. Check your Inbox and the FAQs on your website to generate some ideas for your first couple months worth of content.

You'll also want to take the time to speak with your sales team and customer service staff. See what questions they're answering the most and the most important selling points to your audience. The more you're able to integrate your content with everything else, the better off you'll be.


Don't Bite Off More Than You Can Chew

v When you're starting off with content marketing, it's easy to get wide-eyed and overeager. You don't want to start off casting too wide a net, though. Your content needs to be carefully targeted, so it's best to focus on one particular audience, message, and campaign at first.

This also means you'll only want to focus on one channel at a time. Don't try to dominate with a blog, YouTube channel, Twitter full of infographics, and podcast all at once. Take your time and slowly build your first audience. Once you have a strong following you'll have the experience and followers necessary to take it to the next level. Plus you'll have a ton of content you can re-purpose into another medium.


Content marketing

You can't try to reach everybody at once, so start by targeting more precisely!


If you're looking at getting started with content marketing and need a helping hand, make sure to reach out to us here at Blue Wave Marketing. We have over two decades of experience helping businesses get more strategic about their marketing and creating great content. You can contact us by clicking here.

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