Blue Wave Marketing Blog

How the Right Promotional Video Can Help Your Business

by John Moran on Dec 10, 2014 7:30:00 AM

published on Dec 10, 2014 7:30:00 AM

A 2013 survey, detailed in Forbes magazine found that 90% of online customers use online videos, more than any other content feature besides the traditional contact form. Clearly, we can gather that promotional videos are a strong marketing tool for any business. 

There are certain situations, however, when promotional videos are especially effective. Here are some specific ways promotional videos can help your business:

Increase Engagement

Videos are more personal than other types of marketing because they're able to invoke an incredible amount of emotion. You can put a face to your business, convey your message, and tell a very specific story. 

Not only do videos increase consumer engagement, they also help build consumer confidence. In fact, a recent survey found that over 50% of users said that online videos increase the confidence they have in making a purchase. 

Dramatically Increase SEO and Page Views

Search engine optimization is critical to the success of any business, but it can be difficult to navigate. Building links, writing spectacular content, and targeting every page carefully can be a very difficult task. Luckily, developing promotional videos can help your SEO and page views in a variety of ways.

First, promotional videos are the easiest way to get onto the first page of Google. Google utilizes a search technique known as blended, which shows a variety of pages, images, and videos on its first page. It's much easier to optimize a video to get to the front page of Google due to the dramatically lower competition.

The most important thing is that videos have much higher click through rates than text-based results. In fact, the average video will have a click-through rate that's over 40% higher than pure text. 

Combining this with your strong SEO, and it's easy to see why a targeted promotional video will dramatically increase your online presence.


Search engine optimization doesn't have to be this difficult!
Reach People Effectively

Promotional videos are superior to traditional media in almost every way. For example, online videos lead television ads in reach, message recall, brand recall, and likeability. 

One reason online videos are so effective is because of how tightly they can be targeted. Rather than picking a specific timeslot, channel or station, you can target ads very specifically. You can target specific websites, search terms, or even demographics. This is one of the reasons that videos are such an engaging form of promotion: because they can be targeted so finely. 

Online videos are a great way to make sure your message is heard, loud and clear!
Online videos are going to continue to grow in popularity, as the power and reach of social media, smartphones, and digital entertainment keeps exploding. By building a great promotional video campaign, you'll be able to increase your brand's engagement, SEO, page views, and reach. 

If you need help building a proper promotional video strategy, make sure to reach out to us here!

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