Blue Wave Marketing Blog

How to Avoid Making a Boring Corporate Video

by Laura Saeli on Jul 28, 2015 11:42:00 AM

published on Jul 28, 2015 11:42:00 AM

Corporate videos are a great asset to any business but when it comes to being entertaining and original, they can often miss the mark. Many videos lack originality and end up blending in with all the other corporate videos out there.


Don't be boring!

So how do you stop yourself from falling in the trap that so many other companies have fallen in to? Here are some tips to help get your creative juices flowing and make a killer corporate video.

#1 Free your mind

In order to stand out, you have to come up with an outstanding idea. Start by channeling your inner child and let your imagination run free. Go for a walk and disconnect yourself from irrelevant distractions.

#2 Gain perspective

When planning your video, you have to remember that not everyone is as excited about your business as you are. People will get bored if you go on and on listing facts about your company, instead, they want a quick presentation of information. Think of ways that you can cut time and make your video exciting to a new audience.

#3 Show your personality

Video is a great way for you to make your brand relatable to your audience. Showcase real people by having your employees tell their own personal stories.

#4 Take a risk

Sometimes hiring a big video production company isn’t the best route to take. Hiring a smaller company can actually be better because they often times come up with more original ideas and will be very excited to work with you.

#5 Add a personal touch

A personal message from your company’s CEO is a great finishing touch to your video. Seeing and hearing from the CEO provides a face to your company and shows their commitment to the company.

If you don't have a lot of experience creating videos, Blue Wave Marketing is here to help. We have 20 years of experience helping Fortune 500 companies market and enhance their brand. We'll be able to work with you to develop your ideal message, then help you build the perfect videos to convey it. 

You can contact us by visiting us at our website or calling us at 617-576-3100.
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