When your video campaign is new and ideas are flowing, it's easy to churn great content out every single week. Everybody is excited and your audience is engaged. Eventually, when the creative well starts to dry, the process becomes a chore. Brainstorming becomes the hardest part in the process, and every video becomes harder than the last.
Luckily, there are ways to jumpstart the creative process. The next time you're in a rut, here are some helpful ways you can come up with your next great Boston video idea:
Solve Somebody's Problem
The best way to grab a viewer's attention is by figuring out a way to solve their problems. Your customers aren't really that interested in your services or products, what they really care about is how you're going to fix their problems.
The next time you're in a rut, just take a long look at who your customer base is. What kinds of problems do they have every day? How does your company help them solve this? This should give you plenty of ideas for the next angle you can take. Beyond that, your videos will be more useful than ever!
Analyze What's Worked Before
You should constantly be taking a look to see what's working and what isn't working, but it's most important of all when you're in a rut. Take a look to see what types of videos are the most popular with your audience. Is it product demonstrations, videos that show off culture, or how-to videos? Is there a particular topic that gets them more excited than other ones?
Once you figure out what's working, you'll have a good starting point for your next brainstorming session. Most of the time that's all it takes to get the creative juices flowing again.
Check Up On Your Competition
You don't need data of your own to figure out what works and what doesn't. Take a look at your competition's YouTube channels and see what has a ton of views and comments. Use the keywords that you're focusing on and see what videos rank really well for those keywords.
Once you have some examples of great videos you'll be able to interject some of your own personality and ideas to create great content.
Instead of pouring over reports, your research can be surfing YouTube!
Forget About It
If you're really in a creative rut, sometimes the best thing to do is stop trying. Studies prove that switching tasks can be the best way to come up with ideas. If you're really struggling, simply take a break from. Your next great idea might come to you when you're on a jog, enjoying a long drive, or just listening to your iPod.
Here's somebody hard at work!
If you're still struggling to come up with the next great Boston video campaign, give us here at Blue Wave Marketing a call. We have lots of experience helping local companies get creative with the marketing, whether it's video marketing, event marketing, or traditional advertisements.
To contact us, simply visit us at our website or call us at 617-576-3100.