Video should be one of the most important aspects of your content marketing plan. There are almost 200 million digital video viewers in the United States, and the average PC viewer watches well over 200 videos last year. Video gives you a chance to reach this audience, engaging with them and building your brand.
If you're new to video content, however, you don't want to waste too much of your budget getting started. To help you out, we've gathered three tips to help you get the most bang for your video content marketing buck:
Put Your Strategy on Paper
Your video content has to fit into the rest of your content marketing plan or it's not going to be as effective. Before you even bother writing a script and shooting a video, take a look at your content marketing strategy. What niche can video fill? What story do you plan on telling?
Your written video marketing plan will be the glue that holds everything together. It'll keep your video content focused and highly targeted. Ensuring that your videos work cohesively with the rest of your content boosts performance across the board.
Tracking your strategies and goals is the only way to make sure you hit them!
Take the Time to Market Them
Consistently creating high-quality videos won't be of much use unless your audience is able to find them. Make sure to take the time to properly promote all of your videos. Cross-promote them in on your blog and social media pages. Send out videos of the month as a part of your monthly newsletter.
You also want to make sure you're using search engine optimization tactics with your videos. Creating titles and descriptions rich in keywords will make your videos easier to find organically. When prospects find your videos from search engines, your website traffic should see a boost, too.
Pay for Production Value
If your videos aren't well-produced, it reflects poorly on your brand. Even if you're just using a mobile phone, you need to invest a little bit of money. Here are some ways to boost production value without breaking the bank:
- Audio - invest in an inexpensive lavalier mic and a phone adapter. Poor audio drives viewers away immediately and should be your top priority.
- Tripod - holding a phone or propping it up unnaturally creates a shaky quality and strange camera angles. Invest in a basic tripod adapter for your phone to quickly boost the visual quality.
- Edit - make sure you're planning enough time to properly edit and reshoot your videos if necessary. You don't need to add in a ton of fancy graphics and images for no reason. Usually, a clean, basic cut is all the quality you need.
You don't need a huge wad of cash to boost your production value!
If you're taking the time to create great videos, you have to make sure they're being viewed. By putting your plan down on paper, giving them the marketing they deserve, and making sure their production value is high, you'll turn a great ROI on your investment.
If you need a little extra help getting started with your video content, make sure to reach out to us at Blue Wave Marketing by clicking here!