Blue Wave Marketing Blog

How to Make an Epic Corporate Video Production

by Christina Pellegrino on Apr 23, 2015 9:46:00 AM

published on Apr 23, 2015 9:46:00 AM

Corporate video productions are a growing marketing tactic that has been proven to be beneficial to a company’s brand awareness. However, the challenge is creating a strong video that interests your customer base and helps them establish a rapport with you.  Here are some ways to create an epic video production. 

Keep it short

The shorter the corporate video production, the more likely viewers will be engaged for the entire video.  As stated in the article Video Marketing Tip – The “Rule of Ones” from Imagination media, studies have shown that there is a growing trend in online marketing; a general rule to follow when creating your production is the shorter the content the better. Today, many people use videos to get information about a topic easily and quickly. Therefore, keeping your video concise is important. 


Know your audience

Unfortunately, your video production is not going to attract everyone’s attention or interest.  As a result, it is important to focus on your target market’s needs, wants, and interests. By understanding your target market it will help define your video topic.  Also, ensure that your are creating content that is tailored to your target audience and addresses their needs or concerns.  This will help your video be more appealing to your audience.


Create a connection

When your audience views your corporate video it is important that they can establish a connection with your company.  Purchasing decisions are usually based off an emotion feeling towards the company or the product.  Therefore, it is important to not only mention facts, benefits, and features, but also mention your company’s story and competitive advantage.



When someone goes to a video they are expecting to see plenty of visual aids. Thus, it will be beneficial for you to use demonstrations instead of explanations.  As stated in the article, Video Marketing Tip – The “Rule of Ones” from Imagination media, when deciding video production ideas and demonstration ideas consider one topic that your audience will benefit from and will provide them the greatest impact.


Quality is key

People are drawn to high quality video productions that help them resolve a problem.  Creating video productions that your audience can relate to is important to make a video successful. Working with video production services can help you create high quality videos that will engage your audiences’ interest and attention.


Video productions are vital marketing strategy that can help increase brand awareness and your customer base. 


Here at Blue Wave Marketing we have over 20 years of video production experience. Some of our video production services include creative direction, location scouting, and storyboard development.  If you believe that Blue Wave Marketing is the perfect video production partner, we would be happy to set up a consultation with you.  For more information call us at 617-576-3100.


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