Blue Wave Marketing Blog

How to Optimize your Marketing with a Promotional Video

by Christina Pellegrino on Mar 24, 2015 9:00:00 AM

published on Mar 24, 2015 9:00:00 AM

Video marketing is becoming a trendy and effective marketing approach.  Today, people are looking to obtain information as quickly as possible. One of the quickest ways people receive information is through videos. Here are some video production tips to help you with your next video.


Knowing your market

When creating your promotional video it is important to establish your target market. When considering video production ideas make sure that the video content corresponds with your audiences’ attributes. Furthermore, when defining your target market it is essential to understand your audience’s needs. Remember your audience is surrounded by several comparable options. Therefore, in your video production, ensure to market your key differentiator.  This is typically a benefit or feature given to your audience.  


Creating the message

An effective promotional video delivers a clear, concise, and single message to the audience. Abundant of messages creates clutter and typically becomes overwhelming to the viewer.  Today, consumers are looking to gather information in the fastest way.   That is why when marketing your company to a consumer keeping your video short with a simplistic but memorable message is imperative. 



Producing the video

The content of your video is one way to gain your audiences’ attention.  It has been proving that videos that are professional and straightforward are not as impactful as messages that contain humor and creativity.   By creating a unique and creative media production it will entice people to share the production, thus, increasing views. 


Working with video production services is a great way to create a quality and effective video. These services can assist throughout the production process and ensure the correct message is being delivered to your audience in an efficient manner.  Quality is key for video productions.  The better the quality of the video, the more likely your company will be perceived as professionally and reliable.  


Video marketing is an important marketing tool.  It helps your audience associate a face and a personality to your company. 


Here at Blue Wave Marketing, we have extensive experience with video production. For over 20 years we have provided our clients with numerous video production services such as location scouting, 2D/3D animation, and creative direction.  We specialize in sharing a compelling story that will attract your audience’s attention.  If you believe that Blue Wave Marketing is the perfect video production partner, we would be happy to set up a consultation with you.  For more information call us at 617-576-3100.


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