Blue Wave Marketing Blog

How to Plan a Corporate Event Production

by Christina Pellegrino on Mar 3, 2015 9:00:00 AM

published on Mar 3, 2015 9:00:00 AM


A corporate event production is an important component to any business.  Planning a corporate event may seem like an easy task, but there is a great deal of planning and organizing that is involved to create a successful event. Here are some tips to plan a memorable and successful corporate event production.


When planning your event first establish who your target audience is before making any purchasing decisions. By knowing your target market, it can help you structure the event design and keep your focus on the end goal.  Additionally, knowing who you are targeting the event to will help you make decisions on format, location, and finding the right event creative agency. 


Once you have established your target audience, it is important to list out all the details of the event production.  This includes date of the event, venue capacity, food options, and parking availability. When listing all components associated with your event, keep record of the costs.  By having a record of all your expenses, it will help you compare options and keep you within your budget.  Most importantly, when making your list do not over look the small details.


Another important aspect of a successful event production is partnering with Audio Visual companies. They can help take your event to the next level.  Audio Visual companies can help you create and project any visual or audio components. Also, the company can ensure that all technical requirements are suitable for the venue and all equipment is prepared before your guests arrive.


Lastly, create a detailed marketing plan of how you are going to get people to attend your event. When marketing to your audience you may consider using integrated event marketing.  This type of marketing will reach your audience on all platforms. In addition, remember to create hastags, and conversations on social networks to create conversations about the event before, during, and after the event.  Hastags are an effective way to engage with your audience on a personal level.  Using social media to advertise your event can help you reach the appropriate target market while keeping marketing costs at a minimum.


When planning your next event, remember the success is within the details. Every detail counts and partnering with experts can help you create a successful and memorable event.


Here at Blue Wave Marketing, we have over 20 years of event production experience that have allowed us provide our clients with the proper communication, content, and consistency required to create extraordinary events. We work hard to make each event unforgettable.  If you believe Blue Wave Marketing is the right event production partner, we'd be happy to schedule a consultation with you.  For more information, call us at 617-576-3100.

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