Picking the right audience to spend your time targeting and promoting your products to is very important. If you’re going through the effort and money to make promo products, you want to make sure that you’re reaching people who will actually be interested in your products and services.
Before brainstorming the item or its design, you have to be fully confident in how your company wants to represent its brand. No matter what the product is, it can be designed in a way that it reflects your brand. For example, a water bottle is a very common promotional product. Although a water bottle may not have any direct relation to your company, the way you design it can embody the personality of your brand.
If your brand personality is modern, hip and spontaneous, go for a colorful, modern style water bottle.
If your brand personality is highly professional and forward thinking, use a sleek, slim design that will easily fit into the desktop of a business professional.
The effort you put into designing your product in a way that embodies your brand is crucial.
Once you have identified your brand personality and created a product that embodies it, you have to start promoting your product to the right people. Who you promote your products and services to also determines how you will promote you products and services.
First, develop a customer profile and perform some research on who your target audience is. Collect both demographic and psychographic information on your target audience to help you understand the type of person who will potentially use your products and services and why they have chosen you. In addition to this research, you should also identify where audience is (what websites they visit, what social networks they use, etc.) With this information, you can now facilitate a strong message delivery through your promo products.