The benefits of video are no secret. It helps start conversations with your audience, makes your blogs stand out, helps you bond with readers and can even bring in more search engine traffic. With an overwhelming amount of options, choosing the right type of video to use in your blog can stressful. Here are three key types of video that will help improve your blog.
- Videos that get you noticed
Video is a great way to spread the word about your blog and gain more attention. To get started, make a promotional video that has the potential to reach out to people who wouldn’t normally find your blog. This could mean making a video introduction for your entire blog or creating an introductory clip for your YouTube channel that complements your blogging efforts.
- Videos that grow loyalty
Video is an effective way to start online conversations because it engages several senses, which appeals to a broader audience that text cant. Start with a great script, create an engaging short, and then tell people exactly what you want them to do.
- Videos that grow engagement
It’s important that you keep your audience coming back to your blog, so use video to build trust among your readers. Consider making a how-to tutorial or even a short subscribers-only video to make them feel appreciated.