Blue Wave Marketing Blog

How to Transform Your Blog Using 3 Types of Video

by Laura Saeli on Jul 21, 2015 2:06:00 PM

published on Jul 21, 2015 2:06:00 PM

The benefits of video are no secret. It helps start conversations with your audience, makes your blogs stand out, helps you bond with readers and can even bring in more search engine traffic. With an overwhelming amount of options, choosing the right type of video to use in your blog can stressful. Here are three key types of video that will help improve your blog.

  1. Videos that get you noticed

Video is a great way to spread the word about your blog and gain more attention. To get started, make a promotional video that has the potential to reach out to people who wouldn’t normally find your blog. This could mean making a video introduction for your entire blog or creating an introductory clip for your YouTube channel that complements your blogging efforts.

  1. Videos that grow loyalty

Video is an effective way to start online conversations because it engages several senses, which appeals to a broader audience that text cant. Start with a great script, create an engaging short, and then tell people exactly what you want them to do.

  1. Videos that grow engagement

It’s important that you keep your audience coming back to your blog, so use video to build trust among your readers. Consider making a how-to tutorial or even a short subscribers-only video to make them feel appreciated.


If you need help developing the perfect videos to reach audiences on social media, make sure to reach out to us here at Blue Wave Marketing. Using our 20 years of marketing experience, we'll be able to help you craft a video that engages your audience, showcases your brand, and gets results.
Contact us by visiting us at our website or calling us at 617-576-3100.
New Call-to-action

Subscribe to Email Updates