Blue Wave Marketing Blog

How to Use Integrated Content Marketing for Your Business

by Christina Pellegrino on Mar 18, 2015 10:15:00 AM

published on Mar 18, 2015 10:15:00 AM

An integrated content marketing strategy can help increase brand awareness and sales by having social followers, CTA’s, links, and email subscribers.  By integrating all your content marketing it helps further engage and attract your target market.  Content marketing is vital in marketing your brand, so it is important to know how to effectively integrate all content. 

 

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Plan it out

Using a campaign strategy to outline your goals, target market, and communication strategy is imperative when integrating your content.  In addition, a campaign strategy allows you to identify the overall objective and how you are going to achieve it. Integrating your content on all your marketing platforms can become a challenge by just using a campaign strategy. A social media plan can help identify the ways you are going to integrate your content on your different social media networks.

 

Integrating your brand

Your content marketing should be your way of branding.  It should be how you educate, inspire, and connect with your target audience. Using social media to help integrate your content can help you further engage with your audience.  In addition, it allows you to expand your network base through the use of comments, reposting, and sharing.  Sharing your content on social media is an effective way to promote engagement and attract new members. Using digital integrated marketing is a great way to connect with your audience and gain competitive advantage over your competitors.

 

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Implementing the plan

Integrating your brand across all marketing networks helps increase brand loyalty, visibility, and credibility.  Including inbound links with your content helps improve your SEO and web traffic. Additionally, working with digital marketing services to help you create content to use on the right platforms and campaigns is a great way to optimize your integrated marketing campaigns and increase your brand recognition.  Furthermore, working with a digital marketing service can help you build an effective integrated marketing campaign design.

 

Marketing is taking a turn in a digital direction.  Integrating your content to collaborate all your marketing content, branding process, and sales goals will help you gain an edge in the competitive marketplace.

 

Here at Blue Wave Marketing, we have over 20 years of experience with integrating marketing strategies. Our experience includes content management, social media, and search campaigns. If you believe that Blue Wave Marketing is the perfect digital marketing partner, we would be happy to set up a consultation with you. For more information, call us at 617-576-3100.

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Sources:

http://searchenginewatch.com/sew/how-to/2324573/how-to-integrate-content-marketing-your-path-to-roi

http://www.brafton.com/glossary/integrated-marketing

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