Your company's culture is more to important to the bottom line than ever. Take Millennials as an example. They're an increasingly important niche, and they're much different than their predecessors. They don't trust traditional advertising, but they're fiercely loyal to their brands. Studies have shown that they believe their brand choices are just as big a piece of who they are as their religion or ethnicity is!
Loyal consumers like that don't want to build a relationship with a random business. They want to feel part of it. They need to know that your values and beliefs are aligned with theirs. To do that, you need to humanize your company and give them a glimpse of its culture.
Culture is just as important internally. If you want to attract top talent, then a great culture is going to help with the recruiting process. Some businesses are even able to leverage their culture to increase employee productivity.
Whether you're looking to start building your culture, or start promoting it, the best way to start is with a local Boston video campaign.
If you have a great culture, you need to show it off.
Using Video as a Culture Showcase
Video is the perfect medium to show off your culture. Traditional advertising just can't capture your personality and magic the way a video can. Filming with your own employees leads to a lot of creativity and fun, building your culture even further.
Here are some of the best ways you can use video to show off your culture:
- Staff introductions. Many websites have a quick bio about key people in the organization. Why not take it a step further and give them two or three minutes to talk about themselves in a video? It puts more than a face to the names, it puts a personality to them. People will instantly feel more connected with your business.
- Company tour. Many companies use a standard explainer video to talk about their culture, services, and more. As a local Boston company, though, you should take it a step further. Give people a complete tour of your facilities. Talk to some of your employees, show them the view from your office. Show them that you're truly a local business, not just another brand.
- Recommendations and reviews. Client reviews are a great way to drive business, especially for local companies. Set-up a cubicle to act as a 'recording studio' and ask any client you take to your office to record a quick message. Hopefully, prospective clients will identify with your current ones and your culture will shine through.
- Creative advertisements. If you're running an advertisement campaign, you need to do something to stand out. Make sure to inject some creativity into the process and focus on letting your personality show through. Once you have your audience hooked, they'll be plenty of time to push more sales-oriented content.
Make sure to take the opportunity to show the exciting
things about your company!
Here at Blue Wave Marketing, we're all about working with companies to creatively showcase their brand. We're a local Boston company ourselves, so we know what your audience is looking for! With over 20 years of experience, we're the perfect partner to help plan and implement your Boston video campaign.
Reach out to us by visiting us at our website or calling us at 617-576-3100.