Blue Wave Marketing Blog

How Content Marketing is Driven by Video

by John Moran on Jul 7, 2016 2:30:00 PM

published on Jul 7, 2016 2:30:00 PM

Content marketing is key for any business, but it's changed a great deal over the last several years. Blog posts and text articles are no longer viable as stand-alone content marketing options. Your content campaign must also include significant investment in video content to succeed. Here are some of the biggest ways video is driving the future of the content marketing world:

Video Drives Traffic

Not long ago, text content was king. Blog posts could be sourced out for pennies on the dollar, chock full of keywords, and tossed up haphazardly on your webpage. This would get you lots of hits from Google, and you'd be able to trade links with other blogs to increase your traffic even further. 

Fortunately, that changed and Google's search engine optimization tactics now focus on grabbing the results that provide the most relevant and useful content. Video is a key part of this new SEO. In fact, research shows that it's much easier to increase your ranking on a video than it is on a text-based content page.

Additional research also shows that a video's click through rate is over 40% higher than a text-based content page's rate. Clearly, video is currently the best way to drive traffic via content marketing.

Video Gets Your Message Heard

But what about the other purpose of content marketing? The part where you make your content useful, and people get to hear your awesome message? Unfortunately, if your content is text-based, it probably isn't getting read. 55% of people spend less than 15 seconds on an average webpage visit. That's probably enough time to read one paragraph, skim the article, and move on. 

Videos, on the other hand, grab a bit more attention. Data shows that well over half of people viewing video content make it more than three-quarters the way through.

If you want people to get your entire message, and not just an abridged version, great video content is your best choice. 

Who needs text when you have videos?

What the Future Holds

As exciting as the present is for video content marketing, it's even brighter in the future. In fact, Mark Zuckerberg, the CEO of Facebook, believes that his social media platform is going to be mostly videos in five years. 

And it's not just Facebook. It's estimated that by 2017, almost three-quarters of all the traffic on the internet will be video content. This makes it imperative for businesses to start fine-tuning their video content immediately: pretty soon, it could be too late. 

The future, according to Mark Zuckerberg.


At Blue Wave Marketing, we have over two decades of experience as leaders in the marketing world. We are able to help you with anything marketing needs, including our revolutionary new pipeline video, an exciting new way to produce affordable animated videos. 

If you're interested in assistance with your video content marketing, make sure to contact us today!

 

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