Blue Wave Marketing Blog

How You can Increase Brand Awareness using Promotional Marketing

by Christina Pellegrino on Mar 31, 2015 9:00:00 AM

published on Mar 31, 2015 9:00:00 AM

Your brand is everything. There are many approaches to promote your brand to potential customers. Using promotional marketing is a powerful tactic that will help engage, attract, and retain customers. 


The Products

Tangible branded products are typically kept for over a year.  This means that not only is user of the product reminded of your brand, but they are reminded of the feeling they had when  the branded merchandise was recieved. As a result, the consumer is likely to purchase from you again. Studies show that about  80% of people who received promotional items said they are likely to do business with the company again. 


Introduce new Product or Service

Using promotional giveaways is an effective marketing approach used to market new products or services. Giving free samples to your potential customers lets them try out the product without commitment. Additionally, it helps increase the awareness of your company.  Branded promotional products can be used for direct marketing in addtion to be distributed at trade shows, conferences, and othe events. 


Customer Base

When interacting with customers or potential customers ensure you gather their contact information. This way you can establish a connection with them and send them relevant products.  By having your contact information embedded on the promotional item, it reminds the user of your company every time they use the product. Reaching new customers through promotional marketing helps establish a rapport with the customer. As a result, when the customer is in need of a service your provide, they are likely to contact you. 

Cost Effective

Promotional items are a great way to reach a large audience while staying within your budget. Other forms of advertising can be quickly forgotten and expensive. However, unique branded merchandise helps promote your brand to everyone who is exposed to the product. Furthermore, studies have shown that companies who increase their adverting and promotion through promotional marketing tend to have a higher sales growth.


Promotional marketing helps expand your brand and can be an effective complement to your marketing tactics.  


Here at Blue Wave Marketing, we have over 20 years of experience in producing unique promotional items, awards, and custom apparel. We create innovative products that will excite your audience. If you believe that Blue Wave Marketing is the perfect promotional marketing partner, we'd be happy to arrange a consultation with you. For more information, call us at 617-576-3100.

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