Blue Wave Marketing Blog

How Your Company Can Benefit from an Explainer Video

by John Moran on Dec 31, 2014 10:42:00 AM

published on Dec 31, 2014 10:42:00 AM

Corporate videos are getting trendier by the day, but not every video on the web has to be promoting something. Explainer videos are a great way to introduce your company or product in a sleek, concise way. 

Almost every company on the Internet would be able to benefit from an explainer video. Here's three specific ways that your company could benefit from one, too:

Make an Impact
If your product or company needs an introduction, explainer videos are a great way to get your message across. Studies show that people who browse the Internet don't read all that much. They tend to drop off rapidly the longer an article gets. This means that if you have a lot of information to impart, you might be losing too many people with text. 

This is where an explainer video could come in. Here's some examples of messages that might be too long or detailed to leave to text:

  • A new product or service that needs to be discussed in detail.
  • Software or apps that could benefit from a guided tour.
  • A new or lesser-known company that wants to get its message across.
  • A company or product that's trying to break away and rebrand itself.

Explainer video

You'll be able to cherry pick the impact your company is leaving!


Leave an Impression
We now know that an explainer video can get more complex messages heard, but it's also important to keep in mind that video helps your message make an impact. 

Video is more memorable than text, which is why many companies are willing to invest millions of dollars on television advertisements during popular events like the Super Bowl. The human brain is physiologically built to remember more clearly things that are reinforced. This means that imparting information via a variety of methods, like sight and sound, will be more effective than just making it available via text. 

In fact, a recent study found that people spend more than five times as much time, on average, on websites with videos than websites without them. Meaning that your potential customers will spend more time on your website, and remember more than they would have otherwise. 

Show Some Personality
There's a reason that many people still enjoy picking up the phone and calling their friends and family, instead of constantly texting and emailing. It's because something gets lost in the translation. Conversational pauses, voice inflections, and the tone of your voice all provide context to the discussion that aren't established during non-verbal communication. Messages can sometimes be misconstrued or lost.

You can use this to your advantage by carefully crafting a video to convey emotion and set the correct tone. You can use music, visuals, pacing, and even your narrator's tone to establish your company's personality. It's a great way to get the perfect message across and set yourself aside from your competition.

 

Explainer video

A good video will show the world exactly what personality your company has!


The best explainer videos are short, memorable, and strategically tied in with your marketing and branding strategies. Because an explainer video might be the first interaction many potential customers have with your company, it's important to get it right. 

Reach out to us at Blue Wave Marketing and let us use our 20 years of marketing experience to help you craft the perfect video. All you have to do is click here!

 

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